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Yay, Media Group. Welcome to a brand new episode of the Fidish podcast.

We've been apart for a minute.

Yeah.

Yeah.

It's always hard.

We knew this would happen when we moved abroad, but we would have periods of time where we have to travel for work or just, mostly just for work, actually. I think this was kind of one of the only made me the second time I left town for a little bit of pleasure.

A little bit.

I've been back for a couple of days and then Fran turned around the next day and left. I was actually

telling a friend, this version of the story. She was laughing so hard. So I have to tell it how I tell

you and our audience how I told it to her. But yeah, I had a really cool fitish work opportunity

arise in Phoenix, Scottsdale for the Waste Management Open, which is a big PGA tournament.

We weren't like a sponsor at the tournament itself, but we got an opportunity to be at this

big top golf activation with another female golf clothing brand.

They were doing a big thing.

And anyway, we really left out because we found

out, just so you all know what activations, I just find this interesting as a business owner.

I don't even know if I mentioned this to you. I think I might have. We found out what this

activation costs. It costs $70,000 to put on. Now, the brand, luckily, TopGolf has a huge marketing budget. The brand

had spent some money to participate and obviously bring, you know, they had to influence our

...