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Latina to Latina

Remix: Why Tech Visionary Irma Olguin Jr. Went Back to Her Farming Roots

Latina to Latina

LWC Studios

Aliciamenendez, Entrepreneurship, News, Entertainment News, 519788, Business, Latinas, Lantiguawilliams, Latinos, Hispanics, Society & Culture

4.8618 Ratings

🗓️ 14 July 2025

⏱️ 26 minutes

🧾️ Download transcript

Summary

Growing up, Irma Olguin expected to join the next generation of farmworkers in her family. But the CEO of Bitwise Industries, which has turned California’s Central Valley into a thriving tech hub, says she experienced so much ‘serendipity in her life’ that she realized everything that lifted her out of poverty and struggle was possible for her home community. Someone just had to address the inequalities. The story of how she did it gave us goosebumps. If you liked this episode, listen to How Neurosurgeon Dr. Analiz Rodriguez Made Her Own Way and Code for America’s Amanda Renteria Lost Some Battles, but Is Winning the Political War. Show your love and become a Latina to Latina Patreon supporter!

Transcript

Click on a timestamp to play from that location

0:00.0

Our special curated playlist continue as we revisit some of our very favorite conversations

0:05.2

since the start of this show.

0:07.1

Happy listening.

0:11.7

Irma Olgin Jr. turned a lot of heads when she raised $27 million in Series A funding,

0:17.7

an incredible amount of money and the largest ever for a Latina.

0:22.5

Her company, Bitwise, trains people to work in tech.

0:25.5

It develops software and invests in real estate.

0:28.2

The whole concept is inspired by parts of Irma's own incredible personal journey,

0:32.9

and it offers a really powerful model for rebuilding and reimagining underdog cities.

0:45.1

Irma, so much of who you are, what you've built, goes back to where you come from.

0:50.6

Can you take me back to growing up in the Central Valley in the 90s?

0:55.8

I think when folks picture California, they think of palm trees, they think of beaches,

1:00.7

they think of Hollywood, they think of the Bay Area. What a lot of people don't conjure an image of

1:05.8

when it comes to Central California is like giant, magnificent swath of produce and ag land.

1:14.9

They may not realize that the Central Valley inside of California is responsible for exporting

1:20.3

between 20 and 30 percent of the world's food. Agriculture has been the driving industry here

1:26.6

since these cities were born. I think that that

1:29.6

really is more what people think of like Heartland America. They think of cornfields and

1:35.0

buckeyes and I'm talking about grapes and almonds and peaches and cows. You know, it's just a

1:42.5

different image I think than what most people think of

1:45.7

is California. So when you imagine yourself there in the 90s or you imagine yourself there here

1:50.9

in central California, two things to know. Number one, that creates a system where it's almost

...

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