Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, it's Guy here, and by now you may have heard that Herb Keller, the co-founder of Southwest Airlines, died on Thursday.

Herb was 87, and in honor of her, we wanted to re-release this interview I did with him back in November of 2016.

It is still one of my favorite all-time episodes of how I built this, because his story and the way he tells it is delightful and funny,

so a truly inspiring account of sticking with an idea when the odds are stacked against you.

So here it is, here's to Herb, and enjoy.

You were basically introducing these really low fares. Were these airlines trying to match your prices?

Yes, in some cases they were, and we told the public of Texas that you could fly at the lower fare,

but if you paid the higher fare, we would give you a free ball of whiskey.

And so for a couple of months, we became the largest liquor distributor in the state of Texas.

From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Ross, and on today's show, how an eccentric Texas lawyer turned a crazy idea into Southwest Airlines.

Now, one of the biggest airlines in the world.

A teen solo hiker is terrorized for days by unknown figures dressed in white.

Two cops quit their jobs at a local theater because of encounters with an alleged demon, an isolated forest in Canada,

where people keep turning up headless.

These are just a few of the unbelievable stories you'll hear on the Mr. Ball & Podcast on Amazon Music.

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