I give myself permission for it to not go well.

That's the thing that I do most when it comes to my business.

I think I take risks and I know that, you know what,

if it doesn't pan out, we gotta pivot.

So don't attach your confidence to the outcome.

Attach it to the mission and the purpose of the why.

Creating a life that is authentic, bold, and purposeful takes audacity and truth telling it

takes disruption that is what it means to be a professional troublemaker

professional troublemaker is a best-selling book, this podcast, and frankly a life habit.

And I'm your host, Lovey Ajay Jones.

I'm here to bring you perspectives, deep dives, and conversations about culture, business, life, and leadership.

And welcome to season five, which I'm really excited about.

This season is dedicated to the glory and great of entrepreneurship. 2023 was my toughest year as a business owner.

And there was a point where I was three months away from being bankrupt.

So let's talk about it.

Let's get really real about running your own business, the good, the bad, and the ugly,

because while people love to glorify entrepreneurship, they often leave out the tough lessons,

the failures, and the pivots that have had to happen.

My hope after this series of episodes is that you feel more informed about what it truly takes

to run a purpose-driven business. You feel less alone about all the times you messed up and you

walk away knowing what to avoid so you don't make some of the same mistakes I've made.

Let's get into it.

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