You're listening to the Impact Theory Podcast, your source of empowering ideas and actionable

techniques from the world's highest achievers.

Join host Tom Billiou, serial entrepreneur and co-founder of the Billion Dollar Brand

Quest Nutrition on a journey to unlock your potential and realize your vision of success.

Welcome to Impact Theory.

Hello, hello, live from our vacation here.

We are in French Polynesia, which is amazing.

And what we wanted to talk about a rules of engagement, but being on vacation and just

spending a massive amount of time trying to coordinate two different people, what they

want to do, we realized that we fall right into rhythm with all of our rules of engagement.

So we wanted to start with that.

I'm actually trying a new technique, I guess.

So we have this technique that we use is called selfish desire.

And I cannot tell you how powerful, by the way, Alex Springer, Impact Sub, welcome to the

feed.

It's all about those impact subs.

That's huge for us.

So selfish desire is a way that we're both pleasers.

We want to make the other person happy.

We come from families of pleasers.

So what we found was whenever we were trying to do something, we would inevitably get stuck

in the, what do you want to do?

...