Reinventing the Parenting Playbook with Chelsea Hirschhorn, the Founder and C.E.O. of Frida

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8 • 543 Ratings

🗓️ 6 February 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

On the SUPERWOMEN podcast, I’m sitting down with Chelsea Hirschhorn, the founder and C.E.O. of Frida, to talk about how her company prepares women, and parents in general, for the raw realities of raising children. Chelsea launched Frida Baby, in 2014, with the NoseFrida, a handy tool she’d used on her own young child when they were sick with a cold. When she realized how much more effective and hygienic it was compared with other products on the market, she knew she wanted to share it with the world. The company launched Frida Mom in 2019, and, just last year, she took it another step further with Frida Fertility. Her company has exploded with an innovative product line that supports parents in every stage of their journeys, from the moment that they think about having a child all the way through their postpartum recovery and beyond. In this episode, Chelsea dives into the importance of establishing trust with your consumers and helping them to feel seen and understood, what it’s like to go into business with your spouse, and she shares the one thing we would be surprised to know about her. Thank you for listening! Don’t forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.” Follow SUPERWOMEN (@rmsuperwomen) and Chelsea (@cmrh) on Instagram. Support this podcast: https://bit.ly/rmsuperwomen Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey, everyone, it's Rebecca. I wanted to come on here and make a humble plug for the republished
0:05.7	version of my book, Fearless, the new rules for unlocking creativity, courage, and success.
0:10.7	We are publishing this with additional content, a new intro, a new chapter, lessons I've learned
0:17.3	since the book came out that I would love to share with you. So you can go to Amazon or wherever books are sold.
0:23.5	Just put in Fearless Rebecca Minkoff.
0:25.4	It should come up.
0:26.4	Add to Cart.
0:27.1	It would really mean a lot if you've had any value from this podcast or following me on social to support and buy the book.
0:34.6	It is available for pre-order now and it comes out on February 4th.
0:38.4	Thank you. Do you ever see a successful woman on your feed or in a magazine and think,
0:43.2	wow, it must be nice to have it so easy. Well, think again. Behind that glossy cover or smiling
0:50.1	face is a ton of hard work, countless failures, and endless learning experiences. I'm Rebecca
0:55.6	Minkoff, and I'm here to tell you that success isn't a walk in the park. It takes grit,
1:00.9	resilience, and a willingness to take risks. That's why I created Superwoman, a podcast that
1:06.5	peels back to varnish and gets into the nitty gritty of what it takes to make it as a woman in
1:10.6	today's
1:11.0	world. From luminaries and game changers to women you've never heard of but should, this podcast is
1:16.8	here to inspire you to take your next leap, no matter how daunting it may seem. We'll explore the
1:22.4	sacrifices these women have made, the highs and loaves they've experienced, and the lessons
1:26.8	they've learned along the way.
1:28.7	So if you're ready to be inspired and learn from some of the most successful women out
1:32.4	there, join me on Superwomen.
	...

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