Reinventing Strategy for the Social Era

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 13 September 2012

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Nilofer Merchant, author of "11 Rules for Creating Value in the Social Era."

Transcript

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0:00.0	If you work with early career professionals, my colleagues at
0:03.8	HPR have a great new podcast for you. It's called New Here. Think of it like the
0:08.4	Young Professional's Guide to Building a Meaningful Career on your own terms.
0:11.9	Share New Here with the Young Professionals in your life. a meaningful career on your own terms.
0:12.8	Share new here with the young professionals in your life.
0:15.9	Listen for free wherever you got your podcasts.
0:18.6	Just search new here. Welcome to the HBR Idea Cast from Harvard Business Review.
0:33.1	I'm Sarah Green.
0:34.4	I'm talking today with Nylifer Merchant,
0:36.4	author of the new HBREbook, 11 Rules for Creating Value in the Social
0:40.6	era.
0:41.6	Nylifer has worked at Apple and Autodesk, started her own firm called Rubicon.
0:46.6	She's been a board member, she's been a lecturer at Stanford, and she's a popular keynote speaker.
0:50.8	Nylifer, thanks for taking time out of all of that to chat with us today.
0:54.0	Glad to be here.
0:55.0	So in the book, you make the case that we're in a new era that you call the social era.
1:00.0	What is the social era and how is it different from the industrial era or the
1:04.4	information age or any of these previous economic eras?
1:07.3	Well the social era is the context for our business in the 21st century and I make a distinction that in the information era
1:15.3	the best way to create value was for an organizational construct and today you can now connect
1:21.9	individuals they don't have to belong to an organization
1:25.0	within an organization for you great value and that's fundamentally what's
	...

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