Reggie Fils-Aimé (former Nintendo president)

Armchair Expert with Dax Shepard

Armchair Umbrella

Tv & Film, Music, Comedy

4.6 • 68.3K Ratings

🗓️ 16 June 2022

⏱️ 111 minutes

🔗️ Recording | iTunes | RSS

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Summary

Reggie Fils-Aimé (Disrupting the Game) is a businessman and former President and COO of Nintendo. Reggie joins the Armchair Expert to discuss how he marketed a Japanese video game company to American teenagers, how growing up in the Bronx shaped the rest of his life, and where he learned the concept of brand management from. Reggie and Dax talk about how massive the video game industry is compared to other forms of media, how the average video gamer has changed over the years, and how social media has changed our ideas about branding. Reggie explains what disruptive innovation means, why the relationship between product development and marketing matters, and what lessons he has learned by not always succeeding in his ventures. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Welcome, welcome, welcome to armchair expert experts on expert. I'm
0:03.3	Dax Randall Shepard. I'm joined by Mr. Master Miniature Deluth
0:08.0	President and Dutches of Deluth, Monica Pastman.
0:12.0	Today we have Reggie Fissomeon. Reggie is an award-winning innovator and former
0:17.8	president and CEO of Nintendo. This was really fun because it's so outside of our wheelhouse.
0:22.3	We don't know very much about gaming and we got to learn a lot and really what we got to learn is about like what made Nintendo
0:28.9	Great.
0:29.9	Yes and how they found their lane amongst new competition.
0:34.0	Yeah, it's as much about marketing as it is about gaming.
0:37.0	Really, really interesting conversation.
0:39.0	His book is out now.
0:40.0	It's called Disrupting the game from the Bronx to the top of Nintendo.
0:44.7	There's a human story here because Reggie is the first American CEO and first CEO of
0:51.4	color for Nintendo.
0:53.6	Yeah, very cool.
0:54.6	Incredible.
0:55.6	Please enjoy Reggie Fizame.
0:58.3	Woundry Plus subscribers can listen to armchair expert early and add free right now. Join Wundry Plus in the
1:05.6	onery app or on Apple Podcasts or you can listen for free wherever you get your
1:10.7	podcasts. I just don't want to spill.
1:25.0	I just don't want to spill.
1:29.0	Don't worry.
	...

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