On this episode I talk about my next book, Money and Pertus.

Everybody this is Gary Vay, Nerd Chuck, and you're watching the Ask GaryVee Show episode 14.

Fun fact on the number 14, I am born on the 14th, November 14th, and I have played the number 14 on roulette every single time that the ball has rolled in my life.

We're talking about 8,000 times.

E.Catarina wants to know, what role does internal culture play in the company's success?

Can you give one concrete tip on building that culture?

E.Catarina, how are you doing? It's always great to hear from you. I'm glad you're on the show.

Company culture is actually... You know, it's funny. It's funny this question is coming up today.

I actually, on the way to work today, said, you know what?

The book that I'm going to write, that's really going to like...

I always think it's crush it.

Oh, thank you, economy's going to sneak up on people.

I know, as I sit here today, the book that I write on culture and how to build an organization through humans, not CFO cash tactics, is going to be my book legacy.

So whenever I get to that.

So it's everything to me. As an operator, I'm all EQ over IQ.

The one concrete tactic I have is way too many people make decisions on who they fire or hire based on money.

Oh, we have the budget to hire another designer or a camera person or like, it's a financial decision.

All my decisions on hiring and firing are emotional.

What is it going to do to the collective community?

You know, if I fire this person who's so popular internally because they have great people skills,

well that hurt everybody else and can I push that person into another direction to help them get another job over 90 days instead of firing them abruptly in one day?

That costs me a lot more money, but does a hell of a lot for me in the culture.

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