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The Playbook With David Meltzer

Redefining Success on Your Own Terms

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 13 April 2025

⏱️ 12 minutes

🧾️ Download transcript

Summary

In today’s episode, I sit down with Josh Luber, the co-founder of StockX and Fanatics Collectibles, to talk about what it really means to build a third act after creating two major successes. Josh shares how financial freedom and a grounded home life have shifted his relationship to pressure and how Ghostwrite, his latest venture in collectible toys, reflects a more personal vision. We talk about creating culture through scarcity, the evolution of the “hype economy,” and the strange power of nostalgia in shaping billion-dollar ideas. Josh also opens up about doing it solo this time, and why control—not capital—is what really fuels him now.

Transcript

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0:00.0

Welcome back to office hours. I'm David Meltzer and man, this is a pressure situation.

0:06.5

We got these amazing co-hosts of mine and now we have one of my entrepreneurial heroes.

0:12.2

This guy may not look at, but he's one of the greatest entrepreneurs that I know.

0:15.9

He was the founder of Stock X. I'm sure we have all spent a fortune there.

0:22.0

Fanatics collectibles,

0:29.8

founders there as well. And now, talk about pressure, he has his third venture called Ghost Right.

0:33.1

Welcome Josh Luber to office hours.

0:35.1

Thank you very much for having me.

0:40.2

It's always fun to be here on this part of the Senate Inquisition, so thank you for.

0:52.4

You know, all of us have had successes and lessons within the successes that we had, and I'm not sure everyone understands the pressure that comes with success.

0:55.5

We know the pressures that come with mistakes,

1:02.8

but a lot of times when we are successful and then successful again, I think this pressure is exponential because now we've created a pattern of success. There's nobody that can say it was,

1:07.4

you were lucky with Stock X when you followed it up with Fanatics Collectibles

1:12.2

and now you are creating something completely different in the realm that you're not going

1:17.7

to have thousands of employees.

1:19.3

You're doing things differently.

1:21.4

How do you deal with the pressure of the past to live up to what you may perceive other people expect from your

1:29.9

third venture? Well, first of all, thank you very much for the kind words. I appreciate it.

1:36.7

You know, it's an interesting pressure in general is an interesting concept and interesting

1:41.3

word at this stage. I truly don't feel really any pressure

1:46.2

at this stage. And part of that is that I'm very fortunate to have been in a financial situation

1:51.2

where that's not an issue. I have a wife and two kids and a very happy, you know, home life.

...

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