So what do you mean by bottom of the funnel with the setters?

So bottom of funnel would be like, you know, for us top of funnel is ice cold and never heard of us and

we're pretty much bringing awareness.

If we get a lead from them, that's great, like naming them a phone number, but even if we

just get somebody who didn't know who revi Ball Air Scaling with Systems was previously,

and now they know who we are, we would consider that top of funnel. So that's not always tracked.

Unless you were doing it on YouTube, you have like a cost per view, cost per earn. So then you have middle of funnel and that would be actually

getting we would define middle of funnel as a lead or a booked call and then

bottom of funnel is blending a little bit more it would be either a booked call

or a sale.

So like our bottom of funnel assets would be appointment setters setting people that came in from

middle of funnel or top of funnel.

And also our bottom of funnel could be like, we have something we call the Red Zone request.

So my sales team, if they have somebody who's like on the one yard line and we want to get this

deal in the door and they're like, I don't know, they'll fill out this form and it just shows up as a

task for me inside of a sonna and it'll say like, hey, here's this person, here's where they're

at, here's what they want, blah, blah, blah, and what I do is I shoot a loom video where I'm saying,

hey Ryan, like, you know, love what you're doing with Walthay.

You know, I know that you'd like to do this.

We can help you doing these three things here.

You know, just message back Dom and he'll get you on board it and just by the literally

30 second video of me and I probably do like 20 or 30 of them a month we're just

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