Happy Birthday to you. Happy Birthday to you. Happy birthday dear Beth. Happy birthday to you. Yes, I have been with my assistant

Beth Maconville who is so loyal to me. I met her the first day I walked into pro player stadium in 2002 and she has been my assistant ever since I got

canned by jeeter. She got canned two minutes later and we've been working together ever since. Happy Birthday Beth thank you for everything you do. I appreciate you. It's been a ride. Might as well keep going.

Comfortable though is the word of the day. It's actually fitting. I'm very comfortable with Beth. If you can find someone in your life who is so helpful to you and who has your back who's loyal to you, comfortable can be good. But comfortable can also be numbing. Just ask pink.

Floyd. Comfortable is the word of the day for August 30, 2022. Sam Kennedy is the president of the Boston Red Sox and the Boston Red Sox did something yesterday that is very uncharacteristic. They gave up the Boston Red Sox will middle books. I know you're listening and I'm sorry. But yesterday the Boston Red Sox gave up on the 2022 season as well they should have.

They're in last place in the American League East. They're looking up at the Orioles. They're at least seven games out of the last while it's not happening. They could go on one of their hot months. I think they had one good month this year. The other months have all been suboptimal.

But what was surprising about yesterday is the choice of timing to do what Sam Kennedy did the president of the Red Sox.

He chose yesterday to let you know the fans of the Boston Red Sox. That was my meek attempt at Ben Affleck. The Boston Red Sox.

Pudding. Ever seen Ted. One of my favorite movies. I am very comfortable saying, Hi, I'm Alex will be back. He's talking about his chief baseball officer who he just hired in 2020.

And Alex Korra who they had a fire because of the Astros scandal and brought him back immediately after the one year suspension. So he's really been managing the team. Let's say for four years, whatever the number is.

But today. We wake up this morning with Sam Kennedy. Very comfortable saying Hi, I'm in Alex will be back when a team president is comfortable saying something. That means the owners have told the president.

And don't worry, I am not going to overrule you don't worry. I'm not going to do something out of my mind if we have a bad September. We are sticking with our manager and general manager.

You can go ahead and let them know that. I would never let them know that this early if I were told that by the owners on August 30th.

They're looking like, well, first of all, when you have an owner who fires managers all the time, you don't ever want to make a manager feel comfortable because there's no such thing as comfortable. You make them comfortable through extensions. That just gives him like a severance policy. That's what extensions are, by the way.

And the core is signed through the 2024 season. That's what I mean is going to be managing. It means that when he's fired, he gets paid through the 2024 season. Don't mistake long term contracts for anything other than guaranteed severance.

Like when you're an employee wherever you work, if you're an at will employee, you can look to your employee handbook to see what the severance agreements are if there are severance agreements because when you're at will, you can be fired any minute for no cause at all.

And that's the only way to deal later. But if you are a contracted employee, that's a better way to say it. Ready? 8, 6, 9. If you are an employee under contract and you've got a term longer than a year, what that means is that whenever you're fired, you will get paid out to the end of your contract. So that's like guaranteed severance.

So if I were told that I'm not getting rid of my manager or chief baseball officer, I'm keeping it to myself. What I am doing is starting to sell the 2023 season. Right now, all 30 teams, if you go watch a baseball game, you will see signs behind the play, you'll see ads during the game.

That talk about 2023 season tickets on sale now. The schedule has come out as we talked about every team's facing every team in this new balance schedule. And this is the time when we start renewing season tickets.

This is when you renew you don't get a lot of new season ticket sales right now new season ticket sales come when you sign players during the off season or when the prognosticators say you're going to be good or when you've got a certain promotion, which the schedules will not have been announced by teams right now like bobble heads, etc.

But now is when you go to all your current season ticket holders for some teams that's 1500 for some teams it's 15,000 and you go to each of them and you look to retain them.

And what you're trying to do is get a message out when you've got a high season ticket paste like the red socks and a poor performance like the red socks, you want to get a message out, hey, we are very angry with what happened in 2022.

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