Get ready. This is a good one. These are red dot optics tips with Louis Turino from

Hollison Optics.

Hey, welcome to gun talk nation. This gun talk nation is brought to you by arms

core, Timney, Remington and Safari land. Today on gun talk nation, we've got Louis from

Hollison, Hollison Optics. It's one of those companies we were kind of talking about earlier.

It's like, it feels like you guys haven't been around that long, but then it also feels like

everybody knows you. You guys are just doing a lot of cool things. Yeah, I mean, you know,

we started in 2013. So, you know, I still consider us part of the new kids on the block. But,

you know, we've we've been able to make a little bit of a splash and, you know, people are

paying attention. I think we're doing things right and I think that's where, you know, we're getting

that recognition finally. Yeah. Well, and you were telling me that you kind of come from a

background of your owner comes from a background of being that engineer, never, never being satisfied

with the product or the specs or he can't, I guess, knowing it could always be better. Is that a

fair way to put it? Yeah, definitely. I mean, you know, I hear the complain every now and then,

hey, you know, you guys came out with this product. And then a year later, it's now completely

different. It's changed. And yeah, you're correct. I mean, we don't want to sit back and say,

hey, we did a good product and we're just going to leave it there. If we can make changes and

make it better where it makes sense to do it, yeah, we're going to continue to try to push and make

that product as best as we can. So everybody that I know is looking at red dots on pistols these days.

That's this isn't at this point. It's not even a new new concept. It's almost we're getting to the

point of like, wait, you carry a gun with just iron sights. It feels that way. I mean, what are you

seeing? What are you hearing? What do you think happened? Because you've seen this progression since

...