RECORD EVERYTHING...

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 4 April 2022

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

A lesson that I learned from John Childers almost 20 years ago that is changing my life today. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Russell Brunson makes a compelling case for why you should record everything you say. He shares his experiences of going through archives, finding gems, and repurposing them for various purposes. From purchasing Dan Kennedy's company to diving into the public domain, Russell emphasizes the value of recording conversations, presentations, and even personal experiences. He reminisces about his early days in internet marketing and recalls advice from John Childers about recording everything. Russell's journey of recording conversations with mentors, creating courses, and conducting interviews highlights the wealth of content that can be accumulated over time. Russell explains his process of creating "one-pagers" from his archived content, which he can use as bonuses, lead magnets, or incentives for various offers. He stresses the importance of documenting experiences, conversations, and ideas, as they can be repurposed in the future for different purposes. Through anecdotes and examples, Russell encourages listeners to start recording everything they do, whether it's audio, video, or written content. He believes that these recordings can become valuable assets that can be used creatively to enhance offers, products, or promotions. In closing, Russell announces Funnel Hacking Live and invites listeners to join the event. He expresses his excitement for the upcoming event and encourages people to check out the website for tickets and updates. Overall, Russell Brunson's message underscores the power of recording and repurposing content to maximize its value over time. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. On today's
0:04.3	episode, I want to talk about the reason why you need to record everything you say for the rest of your
0:09.4	life, at least most of the time. So the big question is this. How are entrepreneurs like us who
0:16.9	didn't cheat and take on venture capital, for spending money from our own pockets.
0:21.3	How do we market in a way that lets us get our products and our services
0:24.9	and the things that we believe in out to the world and yet still remain profitable?
0:30.2	That is the question in this podcast will give you the answers.
0:34.3	My name is Russell Brunson and welcome to marketing secrets.
0:41.9	Thank you. answers. My name is Russell Brunson and welcome to marketing secrets. What's up everybody? Okay, so, um, as you know, I am neck deep in this process where I am going
0:49.9	deep into the archives and a whole much things. Like, we bought Dan Kennedy's company and I
0:53.2	had this hard drive with like everything that Dan Kennedy's ever said, every video, every audio,
0:57.3	every thing he's written. Like it's insane. 99% of no one's ever seen before and I'm finding
1:03.0	these gems and these things. I'm pulling them out and then we're republishing. We're using
1:06.4	them as lead magnanimous. You're using them as podcast episodes, you're using them as just all sorts of stuff, right? I'm having the time of my life. If you've been listening to my episodes late,
1:14.4	I'm also in this thing where I'm going and I'm buying all these old personal development
1:20.0	books and old business books and, you know, things that are that are in the public domain,
1:24.0	which I'll probably do an episode more on what public domain is, but basically are things that the copyrights expired. So I can take these things I can republish them. So like
1:30.4	Napoleon Hill, for example, I'm trying to piece together everything that he's ever said. Like
1:34.8	every article he wrote, I'm finding all the old magazines, the newsletters and all the things. I'm finding
1:38.5	his old magazines. I'm finding old books and courses and times he's spoken, just everything I can find and gathering all this
1:44.5	stuff because I'm able to take all of these things that are in the public domain, the copyrights
1:49.7	expired, and I can use them again for lead magnets and for things like that. And it's been interesting
	...

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