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this is 99% invisible I'm Roman Mars

Hello we are anonymous.

Over the years, we have been watching you.

First off, we should describe what anonymous is.

It's not an organization.

It is a non-organization. A sort of ever-changing band of individuals.

Sometimes described as hackers or hacktivists or free expression zealots or just internet troublemakers.

You can't even call them a group. I tend to call them a phenomenon. We are anonymous.

And for someone who writes extensively about brands and brand identity, Rob Walker became intrigued.

My name is Rob Walker.

I'm a contributing writer for the New York Times magazine

and for design observer.

Because this non-group called Anonymous

somehow created its own visual identity.

It was so compelling and immediately recognizable, which is a task that corporations or

political campaigns.

...