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Decoder with Nilay Patel

Recode Decode: Zach Stafford and Trish Bendix, editors, Into

Decoder with Nilay Patel

Vox Media Podcast Network

Technology, Business

4.33.2K Ratings

🗓️ 27 December 2017

⏱️ 65 minutes

🧾️ Download transcript

Summary

Recode's Kara Swisher and The Verge's Casey Newton talk with Zach Stafford and Trish Bendix, the editor in chief and managing editor of Into — a queer lifestyle magazine published by the dating app Grindr. They talk about why LGBT people have historically been early adopters of tech, why Grindr was more readily adopted by men than women and how the company is trying to change that as it branches out into media. Stafford says Into has been able to tap into Grindr's killer feature, knowing the location of its users, to push out regionally-specific stories to the people who will be most affected by them. Bendix, who recently joined Into after ten years at After Ellen, says she is working to make sure the magazine is more inclusive to women, nonbinary people and trans people; Into needs to reach them as well, she says, to tell stories about everything "through a queer lens." Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Recode Radio presents Recode Decode coming to you from the Vox Media Podcast Network.

0:06.0

Hi, I'm Karrie Swisher, Executive Editor of Recode.

0:09.5

You may know me as the creator of an app that helps lonely monks find love called Shreinder,

0:14.0

but in my spare time I talk tech and you're listening to Recode Decode, a podcast about tech and media's key players, big ideas

0:20.0

and how they're changing the world we live in.

0:22.0

You can find more episodes of Recode Decode on Apple Podcasts, Spotify, Google Play Music, or wherever you listen to podcasts,

0:28.0

or just visit recode.net slash podcasts for more.

0:31.0

Today I'm in San Francisco with my co-host, Casey Newton, the Silicon Valley Editor of the Verge,

0:37.0

and host of the upcoming podcast on the Vox Media Podcast Network.

0:42.0

You know how to say that, Casey, it's a great, grand way.

0:45.0

Casey is joining me for several episodes of Recode Decode this month,

0:48.0

and today his fourth and final week on the show, are you ready for your own podcast?

0:52.0

I knew I was going to get my walk in papers from you eventually, but it came too soon.

0:56.0

Well, can you snatch the pebble from my hand?

0:58.0

It's an old reference for over people.

1:01.0

But we're delighted, that was just the worst show ever.

1:04.0

We're delighted to have two guests in the studio with us, so you have two people to work on.

1:10.0

Double trouble.

1:11.0

All right, Zach Stafford and Trish Bendix, the editor in chief and managing editor of the digital magazine, Intu.

1:17.0

It's a queer lifestyle magazine published by the dating app Grindr.

1:21.0

Zach and Trish, welcome to Recode Decode.

1:23.0

Thank you for having us.

...

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