Recode Decode: Stitch Fix CEO Katrina Lake

Decoder with Nilay Patel

Vox Media Podcast Network

Technology, Business

4.3 • 3.2K Ratings

🗓️ 24 July 2019

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Stitch Fix founder and CEO Katrina Lake talks with Recode's Kara Swisher about the future of fashion, how the company has changed in the past nine years, and the rarity of female tech CEOs. In this episode: Lake’s background and taking Stitch Fix public; the difficulties of raising venture capital for a fashion startup; the "myth" of staying private forever; is Stitch Fix a “tech company?”; its expansion into new verticals, including men’s fashion; the broader online fashion landscape; how Stitch Fix has changed since its founding; figuring out people’s style preferences and riding fashion trends; sharing data with fashion brands; the future of retail; why Stitch Fix doesn’t have a physical store; how it reaches new customers; mistakes made and lessons learned; becoming a symbol for women in business; and what people underestimate about Lake. Vote for us Recode Decode has been nominated for best technology podcast in this year’s People’s Choice Podcast Awards! Cast your vote for Recode Decode at https://www.podcastawards.com/app/signup before July 31st. One vote per category. Follow us Kara Swisher (@karaswisher), host Katrina Lake (@kmlake), guest Erica Anderson (@EricaAmerica), executive producer Eric Johnson (@HeyHeyESJ), producer More to explore If you haven't already, subscribe to Recode Decode Subscribe to Recode's other podcasts: Recode Media, Pivot, and Land of the Giants Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Sabotage, hired goons and a landfill in Utah.
0:05.0	How Steve Jobs' revolutionary catastrophe of a computer, the Apple Lisa, earned a brief
0:10.7	second life and then was buried for good.
0:14.8	Watch the Verges documentary, Lisa's final act, now on YouTube.
0:19.8	Hi, I'm Cara Swisher, Editor at Large of Recode.
0:25.4	You may know me as the founder of a platform for mafia don's called Snitchfix, but in my spare
0:29.4	time I talked tech and you're listening to Recode Decode from the Vox Media Podcast.
0:32.9	Now we're Eric, that was the worst joke you've ever made.
0:35.1	Thanks so far.
0:36.4	Anyway, today in the red chair is Katrina Lake, the founder and CEO of Snitchfix, is one
0:40.8	of my favorite startups and I actually use it, it's something I use.
0:44.0	She started the company in 2010 and took it public in 2017.
0:48.0	She's also on the board of Grubhub and Glossier and we've interviewed Emily on the podcast
0:52.5	before.
0:53.5	Katrina, welcome to Recode Decode.
0:54.5	Thank you for having me.
0:55.5	I don't think you've been on.
0:56.5	I have been on.
0:57.5	I know what this is my first time.
0:58.5	It's something's wrong with Cara Swisher for doing that.
1:01.0	So let's talk a little bit about you.
1:02.6	You've been public for a while now, right?
	...

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