Recode Decode: Stitch Fix CEO Katrina Lake (Live at Code 2018)

Decoder with Nilay Patel

Vox Media Podcast Network

Business, Technology

4.2 • 3.4K Ratings

🗓️ 16 June 2018

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Katrina Lake, the CEO of apparel delivery company Stitch Fix, talks with Recode’s Jason Del Rey at the 2018 Code Conference. Lake explains why Stitch Fix went public in 2017 even though it was healthy and profitable and what she has learned from the experience, as well as how much the company differentiates itself from commerce behemoth Amazon. Plus: Why Stitch Fix is introducing an annual “styling pass” rather than charging a $20 fee with every box of clothes it sends to its customers. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Hi, I'm Cara Swisher, editor at Large of Recode,
0:03.2	we're listening to Recode Decode
0:04.5	from the Vox Media Podcast Network.
0:07.4	Today we're gonna play an interview
0:08.7	from the 2018 Code Conference,
0:10.9	which I co-produced with Recode's executive editor,
0:13.2	Peter Kafka.
0:14.6	This is an interview Jason Del Rey
0:16.2	did with Katrina Lake, the CEO of StitchFix.
0:19.0	Let's take a listen.
0:20.1	Good morning everyone.
0:30.1	So, a lot of what I do day to day is cover company you all know well,
0:38.6	which is Amazon.
0:39.9	And Amazon's obviously dominate when it comes to one main type of commerce,
0:44.5	which is I know what I want, I go and I search it in a search box,
0:49.7	and I get it delivered to me very quickly.
0:52.4	But in the e-commerce world, there's still not a lot of companies
0:56.7	that have nailed the idea of serendipity or discovery shopping,
1:01.0	the kind of shopping a lot of people still do in the physical world.
1:03.9	One company that's probably made more strides than most in this way is StitchFix.
1:08.6	So I'm very excited today to have founder and CEO of StitchFix,
1:13.0	Katrina Lake join me on stage.
	...

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