Recode Decode: Scott Galloway, author, “The Four”

Decoder with Nilay Patel

Vox Media Podcast Network

Technology, Business

4.3 • 3.2K Ratings

🗓️ 11 September 2017

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

New York University professor Scott Galloway returns to the podcast to talk with Recode’s Kara Swisher about his first book, “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google,” which comes out on Oct. 3. Galloway predicts that Amazon will launch a weekly auto-delivery service called Prime Squared to encourage its highest-value customers to buy more, and forecasts that the company’s next logical acquisition after Whole Foods would be the luxury department-store chain Nordstrom. He also talks about why companies want to be seen as politically progressive today, why Airbnb will be worth more than Uber and why, if you boil Apple’s brand down to one word, it's “sex.” Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Today's show is brought to you by AT&T Business from Advanced Cybersecurity to the Internet of Things.
0:06.5	AT&T gives you the flexibility to adapt to today's ever-changing business world.
0:10.7	Learn more at att.com slash agility.
0:14.5	Recode Radio presents Recode Decode coming to you from the Vox Media Podcast Network.
0:22.5	Hi, I'm Cara Swisher, Executive Editor of Recode.
0:26.8	You may know me as someone who lets Scott Galaway pick all her lottery numbers,
0:30.9	but in my spare time I talk tech and you're listening to Recode Decode,
0:34.4	a podcast about tech and media's key players, big ideas and how they're changing the world we live in.
0:39.6	You can find more episodes of Recode Decode on Apple Podcasts, Spotify, Google Play Music,
0:44.4	or Ever, You Listen to Your Podcast, or just visit recode.net slash podcast for more.
0:50.6	Today, I'm back in New York City and I'm delighted to welcome back to the show Scott Galaway.
0:56.7	The psychic who's also a New York University professor and founder of L2.
1:01.7	When we last spoke, he casually predicted that Amazon might buy Whole Foods
1:05.6	and then less than a week after we published that interview, that exact thing happened.
1:10.2	We have a lot to talk about since then including his first book, which is called The Four,
1:14.4	the Hidden DNA of Amazon, Apple, Facebook, and Google.
1:18.0	And we have so many other companies to talk about and branding issues.
1:21.0	Scott, welcome back to Recode Decode.
1:23.6	Thanks, Cara. Thanks for having me.
1:24.7	No problem. You're the most popular podcast we've had.
1:28.2	That's going on.
1:29.5	Yeah, I think that's the type of system you'd be, Tim Ferris.
	...

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