Recode Radio presents Recode Decode, hosted by Cara Swisher, powered by digital media.

Hi, I'm Cara Swisher, Executive Editor of Recode, and you're listening to Recode Decode,

a podcast about tech and media's key players, big ideas and how they're changing the world we live in.

This is our special weekly segment with host Peter Kafka, Recode's senior editor and producer of the Code Media Conference.

Joining Peter each week are some of his favorite movers and shakers from the media world.

Peter, this week you talked to Rufus Griscom. Tell us a bit about him.

Cara, you remember Rufus Griscom because you like me, or old enough to remember the Web10 when he was a celebrity then.

You found it a site called Nerve.com, which is sort of the sexier version of Web Personals.

Then he went out and found it's something called Babble.com, which is sort of for mommy bloggers and hit parents.

We're just sold to Disney. Now he's got a third new site called Helio.com.

We talked about that. It's sort of a thought leaders platform.

I just recently bought a videotape of me and Rufus and Michael Wolfe on Charlie Rose in the 90s where I was feathered hair and shoulder pads.

Oh, screw this podcast. Let's watch that.

Exactly. So what are you going to talk about with Rufus?

I want to talk to Rufus about the new business, which is interesting because he's sort of taking big famous people like yourself perhaps,

and figuring out how to make them more famous and more rich.

And I also want to talk to him about what it's like to start a website in 2015 compared to the 90s when he founded Nerve.com.

How things have changed. We've been around for a long time.

Yes. We didn't have cell phones on just FYI. They had big cell phones, but not real ones.

I've seen Wall Street too.

Yeah. Okay. I lived that. All right. Peter, looking forward.

Thanks, Cara. One of the cool things about my job is I get to talk to people who create lots of interesting companies.

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