Recode Decode: How Nat Geo uses Instagram to stay relevant
Decoder with Nilay Patel
Vox Media Podcast Network
4.2 • 3.4K Ratings
🗓️ 27 June 2018
⏱️ 55 minutes
🧾️ Download transcript
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| 0:00.0 | Thanks to Zippercuder, the presenting sponsor of Reco Decode. |
| 0:04.0 | Hiring is really difficult. I would know I'm the co-founder of a media company that had |
| 0:08.0 | to hire a lot of people. I wish we had used Zippercuder. It's the smartest way to hire. |
| 0:13.8 | Zippercuder's powerful technology scans thousands of resumes to find people with the right |
| 0:17.9 | experience for your job. It's so effective that 80% of employers who post on Zippercuder |
| 0:23.1 | get a quality candidate through the site in just one day. |
| 0:26.4 | My listeners can try it for free at zippercuder.com slash decode. That's zippercuder.com slash decode. |
| 0:36.4 | Hi, I'm Cara Swisher, Editor at Large at Recode. You may know me as the person who keeps sending |
| 0:40.8 | pictures of my cat to Nat Geo, but in my spare time I talk tech and you're listening |
| 0:44.6 | to Recode Decode from the Vox Media Podcast Network. Today I'm in Washington, DC and I'm joined |
| 0:49.9 | by three executives from Nat Geo. Courtney Monroe, the CEO of National Geographic Global |
| 0:55.2 | Networks, Rachel Weber, who leads the digital product team. Susan Goldberg, the Editor-in-Chief |
| 1:00.3 | of the National Geographic magazine, it was how a lot of people think of National Geographic. |
| 1:04.9 | Everyone welcome to Recode Decode. I'm thrilled to have you here. Thanks for having us. |
| 1:08.4 | I want to talk about a lot of things and I'm thrilled that I'm sorry to point out, but I'm |
| 1:12.6 | talking to three incredibly powerful women, which is great and I'm glad you're running the show |
| 1:16.3 | at National Geographic. Nat Geo, right? Is that how we call it? Whatever you want to call it. |
| 1:21.8 | I want to get into how you run a global brand like this because it's critical that you have all |
| 1:26.2 | parts of what's going on and how you think about publishing and information you get. |
| 1:30.6 | So why don't we just, I want to do one to talk, I like to get people's background just |
| 1:33.8 | really briefly because I think it's really helpful to people, how people get to where they got. |
| 1:37.9 | So Susan, why don't you start? Because you're like me, you're from an old newspaper background |
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