Recode Decode: How 'Microtrends' affect everything, from marriage to Trump

Decoder with Nilay Patel

Vox Media Podcast Network

Business, Technology

4.2 • 3.4K Ratings

🗓️ 12 May 2018

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Former political strategist and pollster Mark Penn talks with Recode's Kara Swisher about his new book, "Microtrends Squared: The New Small Forces Driving the Big Disruptions Today." He describes it as a less optimistic sequel to his 2007 book "Microtrends," but it extends the idea that small changes in politics and the economy are having huge ripple effects around the world. Penn also talks about his past work, advising Microsoft during its antitrust law case and Hillary Clinton during her 2008 presidential run. And he offers some predictions for the 2018 midterm elections, explaining what Democrats could do now in order to reclaim the White House in 2020. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Today's show is brought to you by IBM.
0:02.6	By 2050, the world population will reach nearly 10 billion
0:06.4	in food production will need to grow by 70%.
0:09.6	Farmers are working with IBM and Watson
0:11.6	to help increase their crop yields.
0:13.5	Let's put smart to work.
0:15.0	Find out how at IBM.com slash smart.
0:20.2	Hi, I'm Cara Swisher, Executive Editor of Recode.
0:22.7	You may know me as someone who thinks
0:24.2	the government should just use Facebook to do the 2020 census.
0:27.2	What could possibly go wrong,
0:29.3	but in my spare time I talk tech
0:30.8	and you're listening to Recode Decode
0:32.6	from the Vox Media podcast network.
0:34.8	Just to be clear, I do not want Facebook to do the 2020 census.
0:38.0	Today in the red chair is Mark Penn, a former poster
0:41.2	and democratic political strategist,
0:43.1	but that's not, he's very much more important than that.
0:46.0	In 2007, he wrote the best-selling book called Micro Trends,
0:49.1	The Small Forces Binds, Tomorrow's Big Changes.
0:51.9	And now 11 years later, he has a sequel
0:53.9	called Micro Trends Squared.
	...

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