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Hi, I'm Cara Swisher, Editor-at-large of Recode. You may know me as someone who will not let my next child watch YouTube, except maybe PewDiePie's channel as a form of punishment.

But in my spare time, I talk tech, and you're listening to Recode Deco from the Vox Media Podcast Network.

Today in the red chair is Dylan Collins, the CEO of Super Awesome, which is, as he just said, the most humble of names, which works with brands and media companies to make sure what they put online for kids, obeys privacy laws like Kappa in the US and GDPRK in the EU.

He's also just talked about launching a new video service aimed at kids. Dylan, welcome to Recode Deco.

Hey, Cara, thanks.

So this is a wide open space right now. YouTube has allowed you to have the biggest entry into a market ever.

Yeah, well, I guess for years Silicon Valley sort of pretended that children didn't exist.

Mm-hmm. Thank you.

I mean, you know, like you hit an age gate and said, Antic to Box saying, yes, I'm over 13, and everyone was perfectly cool with that.

Right. Like either joining Facebook or Instagram or whatever. Right.

And that was literally the only approach to kids. And over time.

Disney had had a number of efforts. Yeah, but Disney are a kids company.

Or at least their DNA is as a kids company. Right.

I think when you go back to the Valley and you sort of see how many kind of single people and sort of young founders with our kids were building stuff.

And it just didn't occur to people that it's a homogeneous society there. It really is.

Right. And now sort of flash forward to 2019 and kids are like, I mean, almost literally half the internet.

And everyone is suddenly going, oh, right, we better do something about that.

Right. So let's talk about your background. And then we'll talk because you guys, you're shifting super awesome in a lot of ways.

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