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Recode radio presents Recode Decode, hosted by Cara Swisher.

Hi, I'm Cara Swisher, executive editor of Recode, and you're listening to Recode Decode.

You may know me as the person who invented the listicle, but in my spare time, I do some tech

reporting. This is a show about the tech industry, media, politics, and the ways in which they are

changing our lives. This week's Red Chair interview is a little different. For this week's episode,

Recode Editor Peter Kafka sat down with Buzzfeed founder and CEO Jonah Peretti to talk about Peretti's

burgeoning media empire. Hi, Peter. Hey, Cara. How you doing? Good. I'm alright. So you're

burgeoning media empire. It's ever smaller every day, which is a great hope. So you talked to Jonah,

what were you trying to get out of this interview? Well, first of all, I wanted to know why Jonah's

getting into TV business because I don't know if you noticed, but all these digital media companies,

including Vox, are suddenly interested in getting into TV and to me, it seems a little counterintuitive,

but she says that TV guys are trying to get out of TV, so we talked a bit about that. And we

also did a history lesson, sort of the origins of Buzzfeed, how it pivoted a few times,

how someone almost invested, who didn't invest. There's some interesting stuff there.

And how do you assess Buzzfeed's ascendance right now? Is it at the top of its game,

or is it overvalued, or how do you, how do you talk about that? For years, I made the mistake of

sort of discounting them. I thought there was sort of the Huffington Post light or Huffington Post

2.0. I thought I'd seen this before, but they're really doing something very interesting and

original when they've certainly figured out Facebook and social distribution, but then they're

also doing real news. And now lately, they've really gotten into video in a big way. And so we'll

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