Recode Radio presents Recode Decode, hosted by Cara Swisher, powered by digital media.

Hi, I'm Cara Swisher, Executive Editor of Recode, and you're listening to Recode Decode,

a podcast about Silicon Valley's key players, big ideas, and how they're changing the world we live in.

This is our special weekly segment with host Peter Kafka, Recode's senior editor and producer of the Code Media Conference.

Joining Peter each week are some of his favorite movers and shakers in the media world.

Peter, this week you talked to?

Talk to Brian Rolap, who runs...

What is that?

There's a sport called football, the virtual football team.

Yes, I heard of it.

It's a big deal. He runs the NFL's media group.

The NFL is the biggest sport in America, which means he's kind of one of the most important people in media.

The NFL is crucial to the way TV works, and increasingly might be crucial to the way the Internet works.

Right, they've been trying some things.

Yeah, as you might recall, they did a streamed an entire game on Yahoo, this fall, which seemed to work well.

So we talked to him about that and many other things.

Fantastic.

I have a theory about media. It's not a really brave theory, but here it goes.

Television is really big.

Sports is really big on TV.

Football is the biggest thing on sports.

So it's the biggest thing on TV, which means my guest is one of the most important people in TV.

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