Recipe For Success: Glow Recipe's Founders on Creating a Fun-Yet-Efficacious Brand
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 16 December 2023
⏱️ 50 minutes
🧾️ Download transcript
Summary
On today’s episode, we have the founders of one of the biggest skincare brands of the year, one that you’ll find on the vanities of millennials, Gen Zers, and Gen Alphas alike. Glow Recipe’s Sarah Lee and Christine Chang are our guests today and they’re talking about brand longevity, influencer strategy, their thoughts on selling the company, and our current favorite topic — teen skincare routines. Plus, they share the story behind their newest product, Cloudberry Essence Toner! Tune in now.
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Transcript
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| 0:00.0 | Hi Kirby. Hi, Sarah. Welcome to Los Angeles. Welcome glamgelinos. We hope you stay a while. |
| 0:12.3 | Okay. This is, maybe we'll say save the best for less. This is our last guest episode of the year. And we've got a double |
| 0:22.9 | guest, double whammy, with maybe one would argue you guys had one of your biggest years yet. |
| 0:30.6 | I mean, every year I think you could say that. I will stop teasing. We are so thrilled to finally |
| 0:35.5 | have the Glow Recipe co-founders and CEOs Christine Chang and Sarah Lee on the pod. |
| 0:42.6 | Woo! |
| 0:43.4 | Thank you for having us. |
| 0:45.0 | Thank you for having us. |
| 0:46.5 | We're so excited. |
| 0:47.5 | We love this podcast. |
| 0:49.2 | Abbot listeners. |
| 0:50.4 | Oh my gosh. |
| 0:51.3 | Well, we're so, so thrilled and honored you guys can make some time for us. Again, we know that it's been busy. You guys just won an award, Women's Wear Daily Award. Congratulations. Thank you. Thank you. Yeah, it's real. Can you remind us what the listeners, what the award was? It was called the category builder of the year by w wd so essentially what it means is that we |
| 1:14.5 | contributed to the lift of the skin care category as a brand i mean it's the best award that you |
| 1:20.6 | could ask for it's a dream come true wow that is so major. That's exciting. |
| 1:29.1 | Oh my gosh. |
| 1:29.5 | Yeah. |
| 1:29.9 | Wow. |
| 1:30.8 | Well, well deserved. |
| 1:35.2 | Okay, we start every episode with a question called what's on your face. |
| 1:38.0 | So we know that Glow Recipe is on your face. |
| 1:41.3 | But what are some other products or brands that you guys are currently loving? |
... |
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