Hello and welcome to Zoe Recap, where each week we find the best bits from one of our podcast episodes to help you improve your health.

Today we're tackling the challenge of feeding our children.

Getting kids to eat a balanced meal can often feel like an uphill battle,

especially when they're surrounded by eye-catching marketing campaigns that aim to lure them

into unhealthy habits.

So how can busy parents help their children build a better relationship with food?

In this episode, nutrition experts Riannon Lambert and Dr. Federica Omati share straightforward

strategies to guide your children away from processed foods and towards a lifelong love of healthy eating.

What's the problem with children's food? The first thing is that there is this relentless

food advertising aimed at children that is of unhealthy foods. So there was a report that was

recently published by Byteback 2030, who

are this charity trying to help reduce the amount of adverts aimed at children for unhealthy

foods. And they found that on average, UK children are exposed to 15 billion junk food

adverts per year. And the US is presumably even higher. Yes. And so the US, we haven't got

the number, but it's presumably even higher. And the issue is presumably even higher. Yes. And so the US, we haven't got the number, but is presumably

even higher. And the issue here is that we are surrounded by foods that we know don't support

children's health. So it's much easier to access those, but they're also being heavily advertised.

And anyone who has kids, if you watch TV with adverts in it, so they will want the thing. My kids the other day happened to find a channel that had an advert for a chicken roasting pot. Oh, gosh. Which is not, and they were like, Mommy, can we have one of those? That is literally the example of advertising working its magic, right? So the problem is that we're not protecting our kids in the UK and the US. And so they're exposed to these adverts. They're exposed to a lot of ultra-processed foods and frankly, junk food. And it's actually a really precious time in life, as we'll get into, where we can have a massive impact on their health and well-being and happiness with their daily food choices. So it's just not set up

for us to succeed at the moment. I mean, it's also where parents are going to for the information

because we're bombarded by this media storm of packaged goods, really, that are appealing,

they're visual, they're bright, they're colourful. It's everything a child would want. Why would they

not want something with a cartoon image? And I know there's some legislation now that's

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