Rebuy Engine - Create Intelligent Shopping Experiences

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 10 March 2022

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

To create intelligent shopping experiences - that's the mission of Rebuy. In the second part, John Erck, Co-Founder and CEO of Rebuy Engine, says that they build things when either there’s demand or when "new dreams arise."

Empathy, hard work, and respect are the company's values. For onboarding with Rebuy, brands don't need a vast product catalog. Brands with only one product or less than 50 sales can try their free plans. What's important is getting started by allowing their intelligent engine to learn from buyers' behaviors.

Rebuy has experience in working with names like partners like Attentive, and many more. Currently, the brand is building out a suite of high-performing, high-converting landing pages that have specific use cases.

He talked about:

* Criteria set by Rebuy
* AI and its predictions
* Brand's onboarding process
* Apps Rebuy works with
* Their next evolution
* Place to dream

Join Ramon Vela and John Erck as they break down the inside story on The Story of a Brand.

For more on Rebuy Engine, visit: https://rebuyengine.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

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Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story

Transcript

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0:00.0	We've created a really flexible system
0:01.7	and it's been really, really impressive
0:03.0	to see how brands have leveraged the tools
0:05.4	that we've built in really creative ways.
0:07.6	We see it all over the place.
0:09.8	Lickrish.com did some really cool stuff in the smart cart.
0:12.9	And depending on what you have in there,
0:14.3	they have language about what they recommend
0:16.1	based on what's in the cart.
0:17.3	And it's this whole experience
0:19.2	that's fun to be a part of in the shopping cart.
0:21.9	That's really cool and that's just one example that comes to mind, a creative use of our
0:26.2	product, given the tool set. And yeah, I think one thing that's important as a company,
0:32.4	we do development based on what our customers are asking for.
0:39.3	That's a big part of our company.
0:41.2	But I don't, but at our company, we also save plenty of space for dreaming up the next big thing.
0:50.1	And this can come from, the next big thing can come from anybody on our team.
0:53.8	And I think there's a quote from
0:55.1	Henry Ford that said, you know, if I just built, you know, what people ask for, they'd be asking me to build a faster horse.
1:03.3	And so we're aware of this. So we do build based on what our customers ask for. But at our company, we save plenty of space to dream too. And nobody asked us to
1:14.8	build smart cart. We dreamt smart cart up. It came out of left field and we built it. And it has been a
1:19.8	huge success for our company. So we built things in response to customer demand that have been a big
	...

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