Hi, this is Alisa Likt, and this is Leave Your Mark the podcast, where I brew fresh career advice with some of my most inspiring and successful friends.

It's professional advice that you can action immediately, whether you're just starting out in your career or well on your way.

With a massive to-do list and a large cup of coffee, I promise that you can get it all done and still

have time to post about it. Hi, everyone. I'm Alisa Lick. If you are not familiar with me,

I am the founder of Leave Your Mark, which is a brand strategy consultancy. My career has been

in brand marketing communications and

later on digital strategy. I'm the author of two books. Leave Your Mark is my first one,

also a podcast, and On Brand, which is really the book I'm going to pull from today, which is a book

on personal branding. And turn it over to my friend Amy, who also already has an amazing

episode on Leave Your Mark based on her book, The Setback Cycle. So, Amy? Yes, thank you so much.

So I'm Amy Schoenthal. I am a marketing consultant. I worked for 20 years in the marketing

agency world on major brands. Now I consult with founders and executives to help sort of strategically, you know,

shape their narratives.

I also do some leadership coaching because, as, you know, many of you who are joining today,

after they read the setback cycle, they reached out to me and said, okay, I like the book,

but I want a little bit more one-on-one

time with you. I want to understand how to get through my setback and get to the other side with a sense of, you know, confidence as I take that into my next role. So now I am a marketing consultant slash leadership coach and I am also obviously an author. This is my book, the setback cycle. Yes, I do have my own book, bookmarked and dog-eared.

So I don't know what that says about me.

And yeah, I'm also a speaker.

My TEDx talk from this spring was just published on YouTube.

So that was very exciting.

And yeah, that's me.

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