Rebranding Christianity with Mike Hogan (S:3 - Ep 65)
Exploring the Marketplace
Charisma Podcast Network
4.8 • 2.4K Ratings
🗓️ 24 January 2024
⏱️ 32 minutes
🧾️ Download transcript
Summary
Today on Exploring the Marketplace, Shawn Bolz and Bob Hasson interview Mike Hogan. Mike is a business executive and brand marketing expert. He has led some of the world's largest brands as Chief Marketing Officer and brand strategy consultant, including Frito-Lay, GameStop, Microsoft, Campus Crusade and Feed the Children. Tune in as Shawn, Bob and Mike discuss how when the world’s most important brand “Christianity” loses its way, what happened, and what’s the way back? Mike shares the purpose behind his book “Rebranding Christianity” to help you recover that focus. In the rebranding, with a wedding of grace, love and a changed way of relating, the people of God can better represent the heart of the God they love. Mike shares how brands lose the trust of their audience and once lost, how that trust can be regained. It’s time for Christianity to return to its true intention. It’s time for a rebrand. Tune in!
Transcript
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| 0:00.0 | Welcome to Exploring the Marketplace Show where we're creating a conversation for what God's doing through Christians in the marketplace. |
| 0:11.6 | I'm Sean Bowles and my co-host is Bob Hassan. |
| 0:14.4 | We interview everyday influencers, |
| 0:16.4 | business leaders and entrepreneurs |
| 0:18.1 | from all areas of industry exposing you |
| 0:20.7 | to powerful stories of what God's doing through people just like you. |
| 0:24.4 | We're also sharing our thoughts about what God's doing in finance, business, entertainment, and politics. |
| 0:29.0 | Come join the conversation now. |
| 0:31.4 | Welcome to exploringoring the Marketplace. |
| 0:34.0 | I'm Bob Hassen with my friend Sean Bowles. |
| 0:36.0 | Sean, who do we have on the show today? |
| 0:38.0 | You know, I love our show. |
| 0:40.0 | I love Explo of Marketplace because we're going to talk to people from all kinds of backgrounds. |
| 0:43.4 | Today we have Mike Hogan and him and two other authors released the recovery, branding Christianity. |
| 0:48.2 | And there's no one better to talk about this than Mike because he is a business executive and brand marketing expert and has led some of the |
| 0:54.3 | world's largest companies as the chief marketing officer and brand strategy consultant including |
| 0:59.0 | Free Delay GameStop, you know I love them, Microsoft, Campus Crusade, |
| 1:03.2 | and feed the children. |
| 1:04.5 | And he and his wife, Brenda, are living in Dallas. |
| 1:06.4 | And they are just really plugged into what they're doing |
| 1:09.6 | in their local church, but they're also plugged into |
| 1:12.1 | what's going on in Christianity at large as well as what's |
... |
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