Hello, I'm Ed Butler and welcome to Business Daily from the BBC World Service.

Today, the African fashion designer who's dreaming of dressing royalty.

I'm going to keep praying, I'm going to keep walking hard, I'm going to keep sending these emails

because we definitely want Megan Mark wearing of Madame Wookie piece.

You're going to leave to see that day.

On today's program, we're looking at brands in Africa, the final frontier, some say,

for the continent to develop the need to have a good brand narrative.

What is required are entrepreneurs to step to the fall.

There aren't many in the moment.

I mean, it's quite rare to find an entrepreneur like Aligo Dangote out of Nigeria.

That's the state of affairs in Africa.

That's rebranding Africa on Business Daily from the BBC.

If you travel down the noisy, narrow and frequently congested streets of Freetown in Sierra Leone like I did earlier this year,

you may be surprised to find, well, if you know where to find it, a rare oasis of high fashion and calm.

It's called Madam Wookie, and it's a fashion label created by a hyper-energetic young woman.

Someone you sense would make it pretty much anywhere they grew up.

Mary Ann Kakai is her name. She has global ambitions.

In fact, even though it's just eight years old, her label has already made an impact on Hollywood's red carpets.

When we met up, she welcomed me in and laid out before me,

a range of her fabulously disparate and colourful dress designs. These are all African prints.

I sourced my fabrics for Malamato Morse Street. This is in Freetown, yes, Malamatois. It's like

the fashion district where you can get all the best eclectic prints

...