In this episode of Boss Files, Rebecca Minkoff, the woman behind the eponymous brand, a millennial on a mission,

and a mom who says that whole work-life balance thing, well, it doesn't exactly exist.

Rebecca Minkoff has shaken up the New York fashion scene, both on and off the runway.

She's integrated cutting edge technology in her

design. Her stores have smart mirrors and connected fitting rooms. And she's a social media

darling championed by her loyal followers who call themselves the minkets. Here's an inside look

into the world of Rebecca Minkoff.

Rebecca Minkoff, I've worn your bags, I've worn your clothes. It's nice to have you here in person. Thank you. Yeah, I'm glad to be here. We're glad to have you. You are a millennial. I'm a millennial, albeit we're a little bit older on the millennial range, if you will. But, I mean, what's fascinating about you and this brand,

and we'll get into the storyial range, if you will. But, I mean, what's fascinating about you and

this brand, and we'll get into the story of how you started the empire in a moment, but you

are a millennial designing for a millennial, and you run the largest global brand in fashion

that has that. What power does it give you to be the same age and sex as your customer?

I think it gives us as a brand incredible power because I'm going through the same life moments

that my exact customer is going through.

And if she's on the younger side of the millennial, then I know what she's about to go through.

I know her struggles.

I know her fears.

I know, you know, her mentality.

And I'm so much closer to it than someone who might be older and kind of designed for a different generation.

So I think that ability to connect with her on that means a lot, and she knows it's authentic.

It's not someone trying to act young or trying to speak, you know, do millennial speak.

This is our dialogue and it's organic. The story of how Rebecca Minkoff, the brand, came to be, is a fascinating one. It has lots of twists and turns. You went to your, I think, dad for some help. He said, no, go to your brother. I mean, let's just take me back to the beginning or when you were starting to take off with

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