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Makes Sense - with Dr. JC Doornick

Reasons You're Undercharging at Work — And the Money Coach Who Spent 25 Years Fixing It with - Jen Fontanilla - E175

Makes Sense - with Dr. JC Doornick

Dr. Jean Claude Doornick

Education, Self-improvement

5.0545 Ratings

🗓️ 2 June 2026

⏱️ 45 minutes

🧾️ Download transcript

Summary

Money coach and former Disney designer Jen Fontanilla spent 25 years creating for brands like Disney, Sony, and Target before realizing she had never been taught how to value her own work. In this episode, we unpack why so many creatives undercharge, how childhood conditioning shapes your relationship with money, and the mindset shift that finally breaks the “starving artist” myth.

Transcript

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0:00.0

Have you ever felt like no matter how much you earn, you're still kind of one step away from losing it all.

0:07.3

I know I sure have.

0:08.3

Or maybe you feel guilty.

0:09.7

You might be living out a money story that you didn't even choose.

0:16.1

Makes sense.

0:19.9

Makes sense.

0:23.6

Let me tell you what I like about our guest today, Jen Fontanilla.

0:27.5

First of all, what I really appreciate about Jen's work is that she's not just telling

0:32.0

creatives to try harder or to charge more.

0:35.1

That would be the hustle culture.

0:36.7

Let's be honest, if it were that simple,

0:39.0

people would already be doing it, wouldn't they? Instead, she's asking a deeper question. She's saying,

0:44.4

why do so many talented people struggle with wealth, even when they're doing great work? And what she

0:50.3

uncovers is that most creatives aren't lacking strategy.

0:57.7

They're operating from old family habits with money.

1:02.8

And those are beliefs that they inherited, absorbed, and never stopped to just simply question.

1:05.0

That's what makes her work so powerful.

1:07.1

She's not fixing your finances. She's helping you rewrite your identity around money and removing the wall that you've

1:12.5

unconsciously built between you and the money that is just simply trying to come your way.

1:22.1

Jen Fontenia, welcome to the Make Sense with Dr. J.C. podcast. This has been a long time coming, and I will say for the record, this was my idea. I caught wind of Jen a while back, and I've just gotten into all the work that she does, and I just thought she was perfect for this show and for all of you that are watching and listening. So welcome to the show. Thank you, Dasty. I'm so excited to be here.

1:45.1

When's the last time you had somebody to tell you what they'd like about you? I don't remember. Maybe a couple of days ago, but, you know, I said thank you. And as of course, very appreciative. But thank you so much for those words that you just shared. I was just like, yeah, 100% everything that you said, I just recall in my mind, you know, times when I have said that or I remember when I would share things like that. So thank you so much for sharing those. Well, thank you for your work. So my first question I always ask people is, what's it like to be Jen Fontenna these days? Right now, it's super exciting because, you know, as Dragon just mentioned, this is not

2:18.7

about a hustle culture. I feel like I've really learned how to move away from that. And one of the

...

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