Reasons Why Marketing Should Matter To Your Business
Social Proof Podcast
Social Proof Network
4.9 • 2K Ratings
🗓️ 29 September 2023
⏱️ 77 minutes
🧾️ Download transcript
Summary
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-We all are consistent at something but the key is to be consistent at the thing(s) that will get you closer to your goal(s).
-Be earlier for yourself than you are for others
-You are dong all you can today based on who you are.
-If you are having problems changing something you may have to get to place within yourself where you are so tired of it that you won't tolerate it any longer.
-Realize your patterns
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Transcript
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| 0:00.0 | Let's get into marketing, okay? Marketing the idea of awareness, right? |
| 0:06.5 | So what type of information can you give someone that they just don't know how to market the product? |
| 0:14.7 | How to make it different? How to communicate it? Yeah, I think my number one |
| 0:21.4 | What were we giving tips? Yeah, get clarity on your messaging, right? |
| 0:27.2 | How do you communicate your offer? So you mentioned something earlier where a lot of people |
| 0:32.4 | are selling the feature and benefits and not the payoff and the messaging has nothing to do |
| 0:38.1 | with the features and the benefits. So when you're communicating your offer, one of the top |
| 0:42.2 | mistakes that I see people make, I'll go on your website and it's like, oh, I've got this group, |
| 0:47.9 | I've got this community and in the community, we meet once a week and it's on Zoom and it's |
| 0:53.0 | at 7pm and you can invite a friend. I know nothing really about what the mission is or how this |
| 1:01.1 | serves me. So your messaging needs to clearly communicate how this works for the ideal customer. |
| 1:08.8 | We don't really care about the Zoom. We don't really care that it's at 7 o'clock after dinner, |
| 1:13.2 | you know, after traffic. We don't care that we get you one time, two times or three times a week. |
| 1:18.3 | I need messaging that's going to speak to me to say, this is what you're getting. You're going |
| 1:22.9 | to leave feeling empowered. Being a part of this community makes you feel empowered. You've got |
| 1:26.5 | a built-in accountability tribe. You've got, you know, you're going to leave and for extra results, |
| 1:32.8 | like you're no longer going to be stuck on the sofa anymore. You're going to be ready to launch |
| 1:36.8 | into action. That's the messaging that's going to resonate with me if I am stuck. If I'm feeling |
| 1:42.1 | like I don't have accountability, if I'm feeling like I'm not taking enough moves, not one time on Zoom |
| 1:48.0 | every week at 7 p.m. So your messaging needs to speak directly to your ideal customer and picking |
| 1:57.5 | an ideal customer would be number two. And whenever you're creating your messaging is really |
| 2:02.6 | important, like from Instagram, when you're posting to your website, it needs to sound like I'm |
... |
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