REALTORS® 2024 Social Media Success Plan

Real Estate Training & Coaching School

Business, Careers

4.7 • 669 Ratings

🗓️ 31 January 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

What are the pieces and parts that have to work together for a successful Social Media presence? What should a ‘social media manager’ do if you have one? Can you manage it all by yourself? We’ll drill down on these answers! Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206 IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com A) Communication is key. This is what social media actually is…it’s an additional way to communicate with your friends, center of influence, prospects, clients, and professional relationships. You should be efficient and professional at communicating effectively with all of these categories. If you hire someone else, you’ll have to ensure they can do this for you, and do it in a way that’s appropriate to who you are. Typical things you must be good at to communicate effectively on social: *Identify current events which are interesting and impactful to your social followers. Housing news, mortgage news, inventory trends, new construction. Provide something of value consistently. *Understand all of your different tools and use them. Video, pictures, GIFs, testimonials, etc. *Have an actual content strategy. Sporadic updating on random topics is not a plan. Consistent, regular, and cohesive posting is more effective. What are you trying to accomplish with your social media? -Lead Generation -Community Engagement -Expand your Center of Influence -Engage online to engage ‘IRL’ (in real life). FREE Meet-Up In Your Area : Please RSVP now for the Tim and Julie Live Meetup near you – a FREE, fun, and casual event to kickstart your 2024 with motivation and focus! Gain invaluable insights, connect with industry leaders, and make 2024 YOUR BEST YEAR EVER. Secure your spot at https://app.getriver.io/tim-and-julie. Don't miss out on inspiration, expertise, and networking opportunities. Let's do this! B) How to get Un-Followed (according to Sprout Social research): 51% said ‘irrelevant content’ 35% said ‘too many promotional posts’ 34% said ‘too political’ 29% said ‘ignored my posts, likes or comments’ REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, https://alltheleads.com/harris C) Build a social media content calendar and stick to it. *Refer to our recent podcast, ‘Monday to Friday Social Media System’. -Market Update Mondays -Coming Soon Tuesdays -Wanted Wednesdays -Thrilled Client Thursdays -Upcoming Events Fridays (open houses, meet-ups, parties, charity events, etc) *Consider doing your own podcast, and/or Clubhouse or a similar platform regularly. D) Engage with your followers consistently. Learn about each media platform and how it operates. On Twitter and Instagram, for example, learn how to use hashtags so you can get your content to reach further. Hashtags reach people who are not just following you specifically but following a trend or a mutual interest. E) Improve your communication skills both In Real life and on Social. *TED Talks is full of great talks on communication. Some of our favorites: -“The Art of Paying Attention” by Wendy MacNaughton -“10 Ways to have a better conversation” by Celeste Headlee Don’t convince yourself that social media is a lead-generation spoke. It’s for supporting your proactive lead generation, nurturing your relationships, and expanding your reach.

Transcript

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0:00.0	Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.
0:10.2	This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.
0:18.2	What's really working in today's market, how to generate more leads,
0:21.8	make more money, and have more time for what you love in your life. And now your host, Tim and
0:28.3	Julie Harris. Today we're focusing on social media. We're focusing specifically on how to
0:35.6	manage your social media. Just to remind all of you, Julie and I are
0:39.9	huge advocates of passive lead generation, the marketing, the social media, provided you are putting it
0:45.8	in order, in the correct order in your business and in your mind. First comes proactively
0:50.4	lead generation, and that is going to be a bulk of where you're going to have to learn a lot of
0:54.2	skills. That's direct conversations with folks that actually want to primarily sell, but also buy
0:58.9	real estate. And then you enhance that with passively generation. Social media is a great example.
1:04.5	But again, social media is a real important part of a lot of your businesses, but it also can be
1:10.4	an enormous black hole of time,
1:12.1	money, and energy. And it really does, unfortunately, cause a lot of agents to put too much effort
1:17.4	towards things that never really work. But what we're going to be focusing on today is how to
1:21.9	manage your social media so that it actually does reinforce your proactively generation and
1:27.1	puts you in a position to help
1:28.2	folks and make money. Yes. So what are the pieces and parts that have to work together for a
1:32.9	successful social media presence? What should a social media manager do if you have one? Most of
1:39.4	you listening, you are them. Can you manage it all by yourself? Well, we're going to drill down
1:43.9	on all of these
1:44.9	answers, starting with point A, communication is key. Now, this is what social media actually is.
	...

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