Have you ever wanted to shift careers or start a new business? Or maybe you're wondering

how to make your mark on a competitive industry? If this sounds like you, my guest today can

help. She is a producer, writer and executive known for shows such as The Hills and for co-founding

Hello Giggles. She's an incredibly creative person and has tons of great insight on how to start

new projects. There's also, there's like a financial stress in starting a business that can be very

distracting to starting a business. So whenever people are like, I want to leave my job and start

my own business, I'm like, do whatever you can to match that same salary because that will not allow

you to be distracted. So if you make 60 grand a year and you want to start your own business, like

what are you, how are you compensating that 60 grand? Are you like freelancing or you're driving

an Uber, but like you try to not change as much as you can your basic needs. From our conversation,

you'll learn how to shift careers, the key to launching a project quickly, and how to grow a company

and brand from the ground up. This is Lauren Conrad asking for a friend. My guest today is a producer,

writer and executive, Sophia Rossi. Before we get into our chat, I want to share a little bit more

about my friendship with Sophia. So I met Sophia about 13 years ago while shooting the pilot for the

Hills, and she was at the time the talent producer, which meant we were in contact with her every

single day. She worked with coordinating our schedules, keeping track of what was happening in our

personal lives and our storylines, and she very quickly became a really important person in my

life. Sophia really helped me through my years of filming because she was born and raised in LA,

and she has a lot of experience in the entertainment industry, and she's a lot of friends who have

worked in the industry. So she really helped me by guiding me through the process, and there was a

lot of changes going on in my life. I went from being someone who lived a relatively normal life to

someone who couldn't leave her home without cameras following me all day long, and it was a really

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