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Real Estate Training & Coaching School

Real Estate Market (Crashing)? Price Reduction Scripts & Systems

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business, Careers

4.7669 Ratings

🗓️ 2 October 2023

⏱️ 40 minutes

🧾️ Download transcript

Summary

Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206 IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com Pricing is our hot topic this week. We'll take a look at the factors causing price reductions, what to do from a listing agent's perspective as well as when you're representing a buyer. We'll dive into some price reduction scripts and give you the confidence you need to navigate this changing market. Do You Qualify To Be a HARRIS Certified Coach? Please answer these 5 quick questions: 1) Are you ready for a new challenge, a higher level in your career (and life)? Yes/ No 2) Are you curious how to become a real estate coach and create a real estate coaching business? Yes/ No 3) Do you feel that you have the professional and life experience to be a real estate coach, but you simply don't know how to coach agents, generate coaching leads let alone run a coaching business? Yes/ No 4) Do you want to create a new source of income that will allow you to help others and make consistent income? Yes/ No 5) Do you agree that our highest and truest purpose is to be of service to others and when you are a HARRIS Certified Coach you will be in alignment with your purpose? Yes/ No If you answered YES to 5 out of 5 of the questions CONGRATULATIONS you are on your way to becoming a HARRIS Certified Coach. Please complete the process now: https://harriscertifiedcoach.com Let's take a look at what's happening to prices right now. (And NO, the market is not crashing, it's just normalizing!) Facts: Nationwide, 1 in every 15 listings had a price reduction in the last 30 days. That's about 6.5% of active listings in the country, however, some markets have seen 50% of active listings get a price reduction in the past 30 days. The five metro areas with the highest percentage of listings with price cuts last week were Wenatchee-East Wenatchee, Washington (53%); Idaho Falls, Idaho (52%); Carson City, Nevada (52%); Austin-Round Rock-San Marcos, Texas (52%); and Waco, Texas (51%).   Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/?aff_code=670699 This is all happening at the same time that prices are still up by at least 3% this year, and are expected to end up averaging about 5% by year's end.  This figure shows you that we are normalizing, not crashing. We are still suffering from a lack of supply. Remember this: At $52 Trillion, The total value of homes in the US is up 49% since before the pandemic.  49%! So these price adjustments won't be catastrophic to most sellers. We're a very long way away from short sales, so don't go thinking the sky is falling. What should you do when you're the listing agent?  You can price it to sit, or you can price it to sell. The average mortgage payment on a $400,000 home is now over $3000/month with taxes and insurance. That's nearly double what it was a year ago. Any buyer still looking is serious, motivated, qualified, and scarce! Pricing your listings accurately in the first place will save you from having to have price reduction conversations later. (Though we'll give you price reduction scripts later this week and tons of them in Premier Coaching).   REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, https://alltheleads.com/harris

Transcript

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0:00.0

Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

0:10.2

This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.

0:18.2

What's really working in today's market, how to generate more leads,

0:21.8

make more money, and have more time for what you love in your life. And now your host, Tim and

0:28.3

Julie Harris. And we are back. Now we're going to be really drilling down over the next five

0:34.1

podcasts on pricing listings to sell, but also getting price reductions.

0:40.2

There's a lot of technique to the things we're going to be sharing with you guys, a lot of scripts,

0:44.6

a lot of systems. It's very important that you use the notes that are below. Obviously,

0:49.4

we try to, I think, almost always put all of our notes, right, Julie? Yeah, in the show description below. So scroll down. All the notes are there. And we're going to be

0:58.6

really getting into the weeds with all of you so that, frankly, you can start pricing your

1:02.4

listings to sell. And if you have listings now that are overpriced, then you can, you know,

1:06.5

get them repositioned on the market so they correctly reflect the market's expectations.

1:12.3

That was a script. Did you write it down?

1:17.5

Snuck that in on them, didn't you? I did. And when you're hunting expires, as all of you will be doing,

1:22.0

you're also going to be knowing how to get the prices, you know, adjusted accordingly.

1:30.1

So the price, the properties will sell. So this week is very intense, really focused on, you know, pricing properties to sell because it is going to become very, very tricky in many markets. Now I'm going to start out with

1:35.4

a little bit of, we need to, I think, have a common understanding of the difference between

1:40.9

value and price. All right. And I'm reading your notes and I see what you're about to talk about.

1:46.0

So I think this will fit in perfectly.

1:47.1

It's a good intro.

1:47.8

Right.

1:48.3

Well, we'll see.

...

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