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Real Estate Training & Coaching School

Real Estate Agents Complete Door Knocking Guide

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business News, News, Careers, Business

4.4705 Ratings

🗓️ 21 August 2023

⏱️ 40 minutes

🧾️ Download transcript

Summary

Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206 IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com/ Welcome to today's podcast.  Today we're talking about getting listings immediately, without buying leads, without having a never-ending drip system or paying referral fees. Everyone listening can do this. It's door-knocking. This is a 4 part series, today's show is part 1.  Face-to-face, real conversations about real estate are highly effective if done strategically. You know that face-to-face contact is far superior to any type of passive lead generation. Let's get into the strategy. This is a 4-part series. PART ONE 1.   Choose the right neighborhood. A geographic location that you are comfortable working in and servicing and a great price range go without saying, but also find out how frequently homes actually sell in that neighborhood. Use your MLS to run a history on the neighborhood you intend to knock. Are there lots of sales and pending sales or has nothing sold there for the past 5 years? 2.   Don't go empty-handed. Your job is to provide value so people at the door will want to talk to you, and people who you miss will be able to connect with you. What's of value? Market stats. What is for sale, what has sold, what are the average days on the market, and any other important facts that you would want to know if you lived there? Create a 1-page fact sheet for the neighborhood and print them for your door-knocking day. You can call it 'Bob's Pleasant Acres Market Report'. Bring a legal pad to take notes with. We'll explain that in the next points. Have your Pre-Listing Package ready in your car for when someone says "Yes, actually, we ARE planning on moving. It's funny you should pop by!" Be prepared for success! 3.   Give the homeowners a reason to call you.  Your CTA or Call To Action is to ask you about what their home is worth in today's market. Include a few short testimonials and your abbreviated bio along with your mobile number and email address. Hand them the flyer at the door or leave it behind under their doorstep.   4.   Be conversational, using a friendly script at the door. "Hi, this is Bonnie with eXp Realty here in Green Acres and I just wanted to pop by and introduce myself. I'm connecting with everyone here in the neighborhood and I'm just sharing a market update since everyone is talking about the real estate market these days." Then, most importantly, stop talking and listen to what they say, what their questions are, and how you can be of service. This can then turn into a version of the F-O-R-D script where you ask if they've always lived here, where they moved from, where they work, etc. Ultimately it will come back around to a real estate discussion where you close with, "Who do you know who could use my help buying or selling real estate?" Be ready to take notes. Before you leave, ask if they'd like to keep updated via email. Get that address! Another script for the door is to find out what recently sold and if there were multiple offers you can talk about the fact that a home sold quickly on Elm Street, but there are still 5 other interested buyers who would love to live here. "Who do you know who is considering selling?"

Transcript

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0:00.0

Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

0:10.2

This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.

0:18.2

What's really working in today's market, how to generate more leads,

0:21.8

make more money, and have more time for what you love in your life. And now your host, Tim and

0:28.3

Julie Harris. We are back and today we're going to talk about something that every single one of

0:35.1

you can do and it's free and it's effective. And it'll create tons and

0:40.7

tons of real estate leads for you. And this is something that works in every market, every price

0:45.4

range, every market condition. The only time it really won't work is when it's super cold outside.

0:50.8

That's true. So today we are talking about getting listings immediately without buying

0:56.2

leads, without having a never-ending drip system, or paying referral fees. Every single listener can do

1:02.6

this, and it's called door knocking. Face-to-face real conversations about real estate are highly

1:08.8

effective if done strategically. And you know that face-to-face

1:12.1

contact is far superior to any type of passive lead generation. So we're going to get into that

1:17.2

strategy. And this is a four-part series. So we're going to, or I rather, I am going to give you a

1:21.5

little bit of boring information. But this really does, I think, encapsulate why face-to-face,

1:27.2

you know, person-to-belly

1:28.9

communication will always be preferred over anything digital. And I realize that flies in the face

1:35.4

of how many of you are communicating now. You're doing it all through SMS. You're doing it through,

1:40.0

you know, messaging services. That will never, ever be as effective as actually talking to someone

1:45.8

looking at them.

1:47.3

And I'm, you know, this includes Zoom.

1:48.9

I mean, Zoom and video conferencing is some sort of, you know, halfway good or halfway bad in

...

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