Real Estate Agent Negotiation Secrets, Strategies, Scripts, and Systems

Real Estate Training & Coaching School

Business, Careers

4.7 • 669 Ratings

🗓️ 21 March 2023

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What is one of the biggest challenges for real estate salespeople? It's Negotiation! Knowledge equals confidence, ignorance equals fear. In order to stop fearing the negotiation process, you must improve your skills, that's our goal with this 4-part series: Day One: Know the Property Day Two: Know the Seller Day Three: Know the Buyer Day Four: Do the Deal! Negotiation happens not only when the offer is made, countered, and hopefully accepted, but also during home inspections, appraisal issues, defending your commission, and many other times before your clients finally make it to the closing table. Little Known Fact: Even the most experienced agents can still have moments of anguish or anxiety in real estate situations. Maybe they're in a higher price range than they're used to, dealing with a seller with a strong personality or just can't see eye to eye on key points. It happens to the best of us. New or inexperienced agents dread running up against a tough negotiator, a buyer or seller who just won't seem to budge, or an agent who they can't seem to communicate with. The definition of negotiation is: The process where two or more parties with different needs and goals discuss and find a mutually acceptable solution. It is NOT: the bludgeoning of the other side, making them cry, getting them to hang up on you, faking them out, or other obnoxious, non-tactics. Avoid this language and beware of agents (or clients) who lead with these types of conversations! The following are strategies to help you find the mutually acceptable solution you're looking for when you negotiate. We'll discuss both the buyer side and the seller side as we examine these points together. WARNING: 2023 Housing Market QUESTION: Agents, Are You 100% Ready For 2023, Do You Have A Proven Success Plan? If Not, Do This: Join the #1 Award-Winning Real Estate Coaching & Training Program FOR FREE! Yes, This Includes Daily Live Coaching! Join For FREE Now. Reclaim Your Life & Break Free Of Worry. The Path To Success Is One Click Away. JOIN Premier Coaching For FREE Now. https://bit.ly/3aUimkh P.S. Limited Offer. This Is A Personalized, Live Coaching Program. Limited To 250 Agents. *We will also explain how to systematically approach each source, and recommend resources and discounts for you. LIKE and SUBSCRIBE AND PLEASE LEAVE A COMMENT: https://bit.ly/3NXGxNb FREE REAL ESTATE SALES TRAINING AND COACHING: Enroll NOW, FREE Real Estate Coaching and Training: https://bit.ly/3aUimkh EXP REALTY EXPLAINED: Tim and Julie Harris are one of the TOP EXP REALTY Sponsors in the world. We would love to be your sponsor at eXp Realty. Text TIM HARRIS directly to be sponsored by Tim and Julie Harris 512-758-0206. Our EXP Realty site: https://bit.ly/3NJTPwB * Completing the EXP Realty application now? Name JULIE HARRIS from Georgetown Texas as your sponsor! Watch this video: https://bit.ly/3QjYJCo and here is the application: https://bit.ly/3MKPw35 FOLLOW TIM AND JULIE HARRIS: Nations #1 Daily Real Estate Training Podcast: https://apple.co/3xJgofx YouTube: https://bit.ly/3NXGxNb Facebook: https://bit.ly/3twOBfM Instagram: https://bit.ly/3QjxdVF eXp Realty: https://bit.ly/3NJTPwB HARRIS Real Estate Coaching: https://bit.ly/3tvp0DI Our #1 international best-selling book: https://amzn.to/3tzHymr Free DISC Personality test for Realtors: https://bit.ly/3aUimkh MORE REAL ESTATE TRAINING VIDEOS YOU WILL LOVE: Peter Schiff Interview: https://bit.ly/3aXC1zN EXP Realty Explained: https://bit.ly/3mGBVyV Housing Bubble Popping?: https://bit.ly/3MK62A7 Housing Crash Survival Guide: https://bit.ly/3zxoyZD 5 Must Know Success Rules For This Market: https://bit.ly/3QeSbVv Real Estate Agent New Mortgage Rules: https://bit.ly/3zCjSld FAMOUS REAL ESTATE AGENT INTERVIEWS: 100s of interviews: https://bit.ly/3Qk85he Featuring: Fredrik Eklund: https://bit.ly/3NMDOpE Ryan Serhant: https://bit.ly/39fx6tx Jade Mills: https://bit.ly/3tvZQVC WHO ARE TIM AND JULIE HARRIS?: https://bit.ly/3mGOWbU

Transcript

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0:00.0	Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.
0:10.2	This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.
0:18.2	What's really working in today's market, how to generate more leads,
0:21.8	make more money, and have more time for what you love in your life. And now your host, Tim and
0:28.3	Julie Harris. Three, two, one, and we are back. And we are starting a new podcast series.
0:34.6	This is going to be over four days, maybe five. We'll see how it goes.
0:38.8	You'll see how it goes. It's all about negotiating. Now, we have talked about negotiating a lot
0:43.0	in the past in this podcast. And obviously, it's a real drill down focus in our Premier coaching
0:47.2	program, which, by the way, if you've not yet joined Premier coaching, you can do so for free. Just go to premiercoaching.com, Premiercoaching.com. Or if you'd like,
0:56.1	you can just text Premier to 47372, and you can join Premier Coaching for free. But what we've
1:02.5	realized from all the communications we get from you guys on a regular basis is that a lot of
1:07.0	you really don't have a clue, and it's understandable, frankly, how to negotiate. Why?
1:12.0	Because this past seller's market has absolutely spoiled you. You have in the past, when working
1:17.5	with a buyer, when it came to negotiating, it was not a lot of skills. Do you want the house? Okay,
1:22.5	then you pay whatever the seller wants, plus a whole bunch. And you do what they tell you to do. Exactly. When they tell you to do it. Right. And all the little clauses in the contract about,
1:30.1	you know, appraisal inspections and home inspections and all the rest of this. Nope. Remove those.
1:35.6	Yeah, waive the whole thing. Exactly. And if you're on this, if you're on the listing agent side,
1:39.9	the listing agents, you didn't need a lot of negotiation skills. It was basically just bring your highest
1:44.1	and best offer and then you'd get a whole bunch of all cash offers coming in at over asking
1:48.5	price. And I know in some markets it's still like that. We have coaching clients in Florida that are
1:52.5	experiencing upticks like that. And here's another little advanced coaching lesson for all of you.
1:57.8	Even in 2007, 2008, 2009, I mean, Julie and I have been in real estate
	...

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