Hello, and welcome to Mind of Micah.

Today on the program and is the return of Micah's Read of the Week, today's piece is called

Sportsbooks are Sweating Their Billion Dollar Marketing Bet, written by Danny Funt in the

Washington Post and published September 27th.

Before we get to the read, though, of course, or reminder, check out MicahWiner.com today.

If you or anyone you know, would like to get started in their home in a home-bind journey.

I will start the piece.

As part of their effort to hook tens of millions of Americans on gambling, Sportsbooks have

spent billions of dollars on splashy bait.

They flooded last season's NFL broadcasts with commercials.

Visors transformed a fleet of ubers in Arizona to look like chariots.

Bet MGM claimed to have received the first bet placed from space.

We laid from a SpaceX shuttle to a proxy in Las Vegas.

In the fight for sportsbetters, astronomical spending from those incessant broadcast ads

to enticing signup deals is part of a considered gamble based on projections indicating that

sportsbooks will clear several thousand dollars over the lifetime of the average customer.

It's a heady proposition, but not all shareholders and top executives have the stomach to

endure years of losses.

For some sportsbook operations, operators, the new directive is emerging.

The house needs to start coming out ahead.

Before we continue, let me tell you about a place where the house doesn't necessarily

come out on ahead, and that's called NoHouseAdvantage.com.

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