Hello and welcome to Mind of Micah.

Today is part two of Micah's Reed of the Week about Quibby the monumental failure for the promised

entertainment revolution come and gone in six months. Entertainment Revolution.

Come and gone in six months. In part one we talked about

the, some of the failures in the launch of Quibi

Who's to blame and we can check in on a movie set where a hundred cast and crew are stranded in Kiev

Un unsure what to do now that Quibi has essentially

shut down.

On to part two. This is now a look at some of the mistakes that Quibi made leading to its downfall.

Evolving to a freemium model too late.

Along with a lack of strategic clarity, the platform's miscalculations include,

and this is a long less, so I'm going to take a big breath.

Overspending, no hits like the Handmaid's tail, which put Hulu on the map, no library, and charging consumers a high monthly fee for an uneven and unproven product.

Early decisions do not allow viewers to share content on social media or watch Quibi on TV

Hurt as well as ineffective marketing. That's a lot of things.

And Quibi could still have learned more

from the best and brightest in mobile video,

even if its scripted content was worlds away from

Tik-Tok, Snapchat, or Instagram.

Quibi is, quote, the we work of entertainment,

one high-profile producer marveled, although also say, unnamed producer.

Quote, the difference is it's not fraud, it just... unnamed producer.

...