Hello, and welcome to Mind of Micah.

Today on the podcast, it's the return of Micah's Read of the Week, the podcast.

Today's episode is a piece from Slate called How to Fail Horribly and Repeatedly in

College Football and Stay Employed Forever, The Jeff Long Story.

It's written by Jason Kirk and was published March the 9th.

Before we get to it, of course, a reminder to subscribe to Micah's Read of the Week,

the newsletter, in which I blogged the entire Grammy Awards Sunday night and published

my thoughts, ranking every performance, thank you all, enjoy it.

Plus you subscribe now, you'll get a new episode, a new edition of the newsletter, sent

to your inbox every Monday around lunchtime so you can pretend like you're working.

Or your sad lunch that you sit and eat in your car will be a little less sad as you catch

up on some reads.

Also check out Backdoor Cover, we'll be doing some college basketball tournament previews

this week, always fun, going through some brackets, hopefully we'll have some friends

on.

I think you'll enjoy it.

Backdoor Cover, three words, one podcast, two hosts, Backdoor Cover.

And that's it, let's get straight to the read.

The news this week coming out of Kansas was problematic unless you don't care for Kansas,

the university that is, and it's athletic department, of which I am one of those people,

but that isn't really what this is about.

This is a story about the business of sports and the business of college football, specifically,

...