Hello, and welcome to Mind of Micah.

Today on the program, it's the return of Micah's Read of the Week and it's something that

I am quite excited about because it's something that I care very deeply for.

No, it's not helping listeners of this podcast accumulate generational wealth through

home ownership, although I am quite passionate about that.

All you have to do is visit MicahWiner.com today to get started on your home by

and journey.

And it's not even early bird CBD, go to earlybirdcbd.com and use promo code Algo and save 20%

on full spectrum hemp gummies.

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No, today the read is about flower tortillas, something I hold extremely dearly.

It's also a business story, and I'm excited to share it, comes from Texas Monthly, it's

called how a single machine revolutionized the fresh flower tortilla game based in San

Antonio, B-E-N-S-C-O, perfected the appliance behind everyone's favorite flatbread and

changed how Mexican restaurants operate.

We will go to the read.

Aaron Eschemaia remembers growing up around the family business just as his dad did before

him, working in the parts department, labeling boxes, and so on.

The CEO of San Antonio based Bessco, a producer of machines that make tortillas, 41-year-old

Aaron took over from his dad three years ago in 2019.

Apart from a brief stent flipping burgers at Waterburger one summer, this is the only

company he's ever worked for.

...