This episode is sponsored by Shopify.

When we started the B1 podcast, it felt like someone had dumped a Formula One pit garage on our laps and said,

right, make it run.

We were suddenly logo designers, merch managers, content schedulers, accountants, and somehow still expected to emotionally process Ferrari missing the podium again.

And that's why having Shopify was, and still is,

such a game changer for us. Shopify is the commerce platform behind millions of businesses around

the world, including 10% of all e-commerce in the US. From household names like Jim Shark to

independents like ours at P1, Shopify makes it simple to start and grow.

You don't need to be a web designer. They've got hundreds of templates to make your online store look slick and professional.

Need help writing product descriptions? Shopify's built-in AI tools have your back. They'll even give your product photos a glow-up.

And with built-in email and social tools,

you'll be able to market your gear

like you've got a whole grid of marketers

working behind the scenes.

And best of all, Shopify knows business inside and out.

From inventory to shipping,

they're basically the race engineers of e-commerce.

So if you're ready to sell, you're ready

for Shopify. Turn your big business idea into with Shopify on your side. Sign up for your

£1 per month trial and start selling today at Shopify.com.uk slash p1. Go to shopify.com.uk.uk slash P1.

Shopify.com.uk.com.com.com. slash P1.

Hello everybody and welcome back to the P1 podcast with Matt and Tommy. Yes, it's early. Hence why the audio is a little bit lower, a little bit smoother, because my entire neighbourhood are sleeping. But someone that was not sleeping is Maxfuss-Tappen. We'll get into that very shortly.

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