Reaction: Experiential Marketing Drives 20x More ROI Than Digital Marketing? #2322

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 28 December 2022

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2322, Neil and Eric share their reaction to a mind-blowing statistic that experiential marketing drives significant growth in ROI. Experiential marketing aims to create innovative and memorable customer experiences that create a deep emotional connection between the customer and the brand. However, these types of marketing strategies are often costly, excluding small businesses from using the approach, but it does not have to be that way! Tune in to learn everything you need to know to get the most out of your experiential marketing approach and find out how small businesses can get in on the game. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Experiential Marketing Drives 20x More ROI Than Digital Marketing? [00:42] Hear some examples of experiential marketing. [01:29] Neil shares whether he thinks experiential marketing works. [02:12] Eric tells us his opinion about experiential marketing. [03:00] How smaller businesses can conduct experiential marketing. [03:33] Why experiential marketing does not cancel out other strategies. [04:11] A final tip for implementing experiential marketing effectively. [04:20] That’s it for today! [04:23] Go to levelingup.com/founders to experience the future of networking. [04:35] Go to https://marketingschool.io/ for more. Links Mentioned in Today’s Episode: Red Bull Lululemon Don’t forget to subscribe to our renewed YouTube channel: https://www.youtube.com/user/gogrowtheverywhere Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:18.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you've got to look at your paid speed time.
0:27.3	And fast your website loads the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use, DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.2	All right, guys, before we start, we got a special message from our sponsor.
0:52.7	If you want to rank higher on Google, you've got to look at your paid speed time.
0:57.2	The faster your website loads, the better off you are.
1:00.0	With Google's Corvital update, that makes it super, super important to optimize your site
1:04.7	for low time.
1:06.2	And one easy way to do it is use the host that Eric and I use, DreamHouse.
1:10.7	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to improve
1:16.2	your low time.
1:17.2	Hey, everyone.
1:18.2	Just a quick heads up here about our leveling up founders community, which is a private
	...

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