5 • 831 Ratings
🗓️ 24 June 2020
⏱️ 51 minutes
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0:00.0 | Welcome to the RANCRE show, commercial real estate with no stone left unturned. |
0:07.0 | Hi everyone, welcome to the RANCRE show. |
0:12.0 | I'm your host Mike Taravella and I'm super excited to have our rock star guest today. |
0:19.0 | We have Ken Sylvesteri and Robert Jones of the Sylvesteri group. Guys, |
0:23.2 | how's it going today? Great. Good morning. Wow. Good to see you, Mike. Nice to see you as well. |
0:28.3 | I'm super excited to have you guys on. The Sylvesteri group is based in Lexington, but they focus on |
0:34.9 | Louisville, Bowling Green, and Northern Kentucky. |
0:40.2 | And they're just a phenomenal group to work with. |
0:44.1 | We met them last year when we're checking out Lexington as a market, very knowledgeable, |
0:49.5 | great resource, and just a great group of guys and continue the relationship at NMHC. |
0:52.6 | And just they're doing great things down in Lexington. |
0:55.1 | So super excited to have you guys on and just would love to hear more about the Sylvester group and what you guys focus in on. |
0:59.0 | Okay well if it's okay I give you maybe just a little bit of background. Yeah. I started |
1:06.0 | actually in real estate here in Lexington in 1990. Prior to that I was actually a door-to-door cable TV salesman. |
1:14.1 | So I knocked on every door in Lexington probably two or three times, got to know that. And |
1:20.4 | the sales manager said, well, now he wanted to just start installing cable TV after we sold it. |
1:26.6 | I said, well, forget that. |
1:28.2 | And I said, listen, and I clicked my pen. |
1:30.3 | I said, this is the only tool that I know how to use. |
1:33.5 | And so I gave you my resignation right there, bought a BMW and started selling residential real estate in 1990. |
1:41.0 | And so in 1995, 1995 made it to number three in the entire United States. It remaxed |
1:49.9 | out of 41,000 agents. And the secret sauce was just having one massive marketing, knocking on |
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