Razer VP of Sales & Marketing (CES Special!)

That Creative Life

Sara Dietschy

Business, Design, Gary Vee, Technology, Entrepreneur, Entrepreneurship, Sara Dietschy, Sara Peachy, Arts, Filmmaking, Youtube, Gary Vee Audio Experience

4.8 • 775 Ratings

🗓️ 13 January 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Razer™ is the world’s leading lifestyle brand for gamers and now creators. They have a fan base that spans every continent and has won the Best of CES for an unprecedented seven years in a row, including People’s Choice Award, Best PC, Best Gaming Device and Best Concept, among others. Follow the That Creative Life Twitter for fun memes: https://www.twitter.com/thatcrtvlife/ RAZER Website: https://www.razer.com/ Twitter: https://twitter.com/Razer Instagram: https://www.instagram.com/razer/ THAT CREATIVE LIFE PODCAST Website: www.thatcreative.life Twitter: https://www.twitter.com/thatcrtvlife/ Instagram: https://www.instagram.com/thatcreative.life/ YouTube: https://www.youtube.com/thatcreativelife Apple Podcasts: http://bit.ly/Podcast_Apple Spotify: http://bit.ly/Podcast_Spotify Google: http://bit.ly/Podcast_GooglePod "JOIN" on https://www.youtube.com/saradietschy for the exclusive video version of the podcast. SARA DIETSCHY YouTube: https://www.youtube.com/saradietschy Instagram: https://www.instagram.com/saradietschy/ Twitter: https://twitter.com/saradietschy PODCAST GEAR USED Panasonic GH5: https://amzn.to/2NGLlaj Shure SM7B: https://amzn.to/2mSOyrR Travel Mics: https://amzn.to/2SanNAu Recorder: https://amzn.to/2JOzrdf Distributed via Simplecast: http://bit.ly/SimpleCast_TCE Welcome to That Creative Life, hosted by YouTuber & creative entrepreneur Sara Dietschy. On this podcast you will find candid conversations with the best artists and business professionals in the world. Artists, YouTubers, CEOs and everyone in-between. More information and content from the podcast can be found on Sara Dietschy's YouTube channel, Twitter & Instagram (@SaraDietschy) and also @ThatCreative.Life on Instagram. 💼 Business Inquires Me: [email protected] & Management: [email protected]

Transcript

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0:00.0	Hi guys, this is Christina. I edit Sarah's podcast, and if you weren't following the That
0:03.9	Creative Life Twitter account, you are missing out. It's linked below, so go follow at That
0:08.4	CRTV Life, L-I-F-E for funny memes about living that creative life. Enjoyed this episode
0:14.8	where Sarah chats with Bob, one of the Razor Marketing executives at C-E-S-2020.
0:23.3	Welcome to That Creative Life.
0:25.7	Hi, my name is Saradici and I am your host.
0:29.1	I talk with artists, YouTubers, CEOs, and everyone in between.
0:33.3	I hope this podcast helps you live your best creative life.
0:37.1	Enjoy.
0:38.3	Hey guys, welcome to another episode of That Creative Life. I am here with Bob, who is the VP
0:43.0	of Sales and Marketing for Razor and also the general manager for North America.
0:49.0	So we're here at CES. It's a little loud, but we have some decent mics. Hopefully you'll be able to hear us.
0:56.0	So Bob, if you can kind of give some context to the people about your role at Razor,
1:01.3	and then we'll kind of hop into your journey how you got here and how it affects Razor.
1:06.9	Great. So, Sarah, a lot of, Razors organize somewhat like a lot of technology companies,
1:13.5	where there's executives that are responsible for developing lines of product, and they have
1:19.9	that responsibility worldwide. And then you have people like myself who are responsible for a region.
1:26.7	So in the case of Bob, Bob's responsible for
1:30.3	the Americas for Razor. So anything that Razor does in the Americas is my responsibility,
1:37.3	particularly sales and marketing, engaging with consumers, running campaigns, making sure that
1:43.3	we've got great customer support and good post-sale
1:47.0	support, managing all of our channel partners.
	...

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