What's cracking big dogs? Welcome back to the headquarters. It is Monday morning, which means we are going behind the business of fantasy football. We've got a fantastic guest on today. And I want to preface this by saying, I know we've had a lot of phenomenal guests on the show so far this season. For a lot of you guys that just started

following the series this season, which are probably a lot of you because, you know, the guys

that come on have big followings, they end up sharing it and then some of the people, you know,

end up coming on. But I've been doing this show now. This will be the third year, the third

season of this show. And when I started off for those newcomers also, the business of

fantasy football has nothing to do with player analysis, no team, no coach, nothing like that,

no Debbie talk, no dynasty talk today. We're talking only about the marketing, the social

engagement, the advertising sponsorships, things like that, the behind the scenes of the fantasy

football industry as a whole.

And this is something I've been deeply passionate about for a long time. And I thought it'd be

fun to talk to some of the people that have innovative ideas behind those subjects within our

industry. And when I first, first started off this series, the point of it was to show people,

not only that side of it, but to hopefully

inspire a lot of people by bringing on a diverse group of guests that came from all over

the place, no matter what they were doing if they were big on Twitter, on Instagram,

on Facebook, on YouTube, if they did blogging, video, whatever it was, audio, to show people

that there are a million ways to get to where those people

were, the successful people within the industry, and to inspire y'all to do so. And again, I know a lot of

the guests that have come on this season in particular are very big. And it seems like it's more

of like a background interview to kind of uncover how they got to where they are.

But I think today's interview with my man Ray is going to be extremely helpful to y'all

that are getting into the industry or are trying to start something or looking to break in

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