Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now.

Well, I'm excited to share that rapid response has expanded into its own feed.

We're releasing shows twice a week,

focusing on the urgent issues

that business leaders are dealing with in real time.

While some rapid response episodes appear

on Masters of Scale,

many of our best are only available every week

in the rapid response feed.

To make sure you catch it all,

search for rapid response,

wherever you get your podcasts and subscribe.

See you on the other side.

The most interesting thing you can do

if you look at historical photos going back 50 or 100 years is to look at what people

are wearing. It gives you a sense of what's happening in the world at that time.

And so when we look back to 2024, Bob, and like the Hoka sneakers and the act leisure and

the street wear looks that people are

and things are a reflection of what's happening in the world right now.

And that's what makes fashion so powerful.

That's Imran Ahmed, founder and editor-in-chief of the business of fashion, the world's

preeminent authority on the fashion and luxury industry. Imran joins us in the wake of the latest Paris Fashion Week to explain a critical

...