Hi listeners, it's Chris Goethea, one of the producers here at Masters of Scale.

As any entrepreneur knows, partnerships are immensely important. No one scales alone.

But how do you build the mindset for finding, creating, and sustaining successful partnerships?

We answer that question and dive into the key of activating strategic partnerships

in the newest course in the Masters of Scale courses app. It's called the Power of Partnerships,

and you'll learn how to find, cultivate, and expand alliances from experts like Reid Hoffman,

Damon John, Stacey Abrams, Bill Gates, and more. So if you're already a Masters of Scale member,

jump right into the Power of Partnerships course today. And if you're not yet a member,

search for Masters of Scale courses in the app or Google Play Store to start your seven day

free trial. In just 10 minutes a day, you'll learn the tools you need to build the kinds of

partnerships that will unlock your business's potential. So go check it out. Again, that's

Power of Partnerships in the Masters of Scale courses app. Now on to today's show.

It's an interesting year for everybody who's in media. The industry started to say

there could be something wrong. A accreditation does its job and they said we should

suspend accreditation until you get it fixed. So now we're going about fixing it.

Broadcast is less than half of viewing. The majority of viewing is streaming now.

The way we best serve them is to tell them the truth. Sometimes people don't like the truth.

You can rank studios, networks, platforms by how inclusive they are. The more forward thinkers

are using this to figure out just how broad of an appeal an inclusive cast would have.

We wrote in the Mika's brief. We went to the Supreme Court. We took out ads. I wrote an

op-ed in the New York Times to be sure that people understood what was at stake when truth is

challenged. I, as the CEO of Nielsen, have to speak up about it.

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